Building on their successful collaboration launched in 2025, iFIT and Arcis Golf are expanding their partnership through a dual agreement that integrates connected fitness technology, exclusive equipment installations, and new golf-specific digital content across Arcis’ portfolio of lifestyle clubs.
The expanded relationship reflects a shared vision between the two organizations: to bring together golf performance training, immersive digital fitness experiences, and world-class club environments to meet the evolving expectations of modern members.
Dual Partnership Framework
The new agreement consists of two primary components designed to strengthen both brands’ presence in the rapidly growing golf-fitness segment.
Exclusive Equipment Partnership
Under the expanded arrangement, Arcis Golf will equip its club properties exclusively with equipment from iFIT’s family of brands.
This includes connected training solutions from Freemotion Fitness as well as the latest generation of iFIT-enabled cardio and strength machines.
Clubs will also introduce the new NordicTrack Ultra 1 Commercial Treadmill, part of the NordicTrack portfolio.
The equipment rollout is designed to create a next-generation performance environment where members and guests can access guided workouts, immersive training sessions, and performance-focused programs directly from the machines.
Content Production Partnership
As part of the agreement, iFIT has secured exclusive rights to film all new golf performance workouts and golf-fitness programming at Arcis Golf destinations throughout the United States.
This initiative positions Arcis properties as official production locations for iFIT’s golf-fitness content, integrating real-world golf environments into the platform’s growing library of immersive training experiences.
The collaboration effectively merges iFIT’s digital fitness ecosystem with Arcis Golf’s network of premier courses and lifestyle clubs.
Strategic Motivation Behind the Expansion
The partnership reflects broader strategic priorities for Arcis Golf as it continues to transform many of its properties into multi-amenity lifestyle clubs focused on wellness, performance, and community.
Several key factors motivate the expansion:
Enhancing the lifestyle club experience
Arcis Golf has increasingly emphasized health, wellness, and fitness as central elements of the modern club experience.
By integrating connected equipment and professionally produced training content, the company strengthens the role of fitness alongside golf, dining, and social programming.
Delivering golf-specific performance training
Demand for golf-focused fitness programming has risen as players seek ways to improve mobility, rotational strength, and injury prevention.
Through iFIT’s programming, members gain access to workouts tailored specifically to golf performance, including
- mobility routines,
- strength development, and
- recovery protocols designed to support on-course success.
Differentiating clubs through technology
Connected fitness technology also helps Arcis Golf clubs stand apart in an increasingly competitive hospitality and recreation market.
The integration of hardware, software, and exclusive content provides a modern training environment that blends in-club workouts with digital coaching experiences.
Expanding brand visibility
iFIT’s global digital platform introduces Arcis Golf properties to a wider audience of connected fitness users.
Workouts filmed on location allow viewers worldwide to experience the atmosphere and scenery of Arcis Golf clubs, creating a powerful channel for brand exposure.
Capturing growth in golf-fitness
The collaboration also capitalizes on the broader convergence of golf, sports performance training, and digital coaching platforms.
By combining Arcis’ course infrastructure with iFIT’s technology and content ecosystem, both companies strengthen their position in this emerging category.
The Club at Ruby Hill: A Flagship Example
The expanded partnership is already taking shape at The Club at Ruby Hill in Pleasanton.
The club recently installed a full suite of Freemotion commercial-grade strength equipment in its fitness center, creating the production site for a new golf-focused strength-training series on the iFIT platform.
These workouts focus on building the physical attributes most critical to golf performance, including:
- rotational power
- core stability
- balance and control
- mobility and injury prevention
By filming the training series directly inside the club’s fitness facility, the program connects performance training with the environment where members practice and play.
Showcasing Arcis Destinations Through Fitness Content
Ruby Hill joins a growing list of Arcis destinations featured within the iFIT ecosystem. Additional filming locations include:
- The Club at Snoqualmie Ridge in the Seattle metropolitan region
- Arrowhead Golf Club in the Denver area
Through these locations, members and digital users can participate in immersive outdoor workouts and on-course walking sessions, as well as structured strength and conditioning programs inside club fitness centers.
A New Model for Integrated Golf and Fitness
Together, Arcis Golf and iFIT are creating an integrated model that connects golf performance, digital fitness technology, and destination club environments.
Whether members are walking a championship course, training on Freemotion strength equipment, or following guided workouts on the iFIT platform, the partnership aims to deliver a seamless golf-fitness experience that extends from the gym to the fairway.
As the relationship deepens, Arcis Golf’s properties are positioned to serve not only as premier golf destinations, but also as the home of iFIT’s official golf-fitness programming—bringing the future of performance training directly to the modern club environment.