You can visit BMW, Audi, Mercedes-Benz, and Porsche in their home cities — and not just see their history, but drive their cars where they were meant to be driven. From the Autobahn to the Nürburgring, this is where German engineering comes to life.
Why Germany Is the Home of Automotive Legends
When people talk about automotive heritage, they often start — and end — with Germany. It’s not just that BMW, Audi, Mercedes-Benz, and Porsche were born here. It’s that Germany has nurtured these brands into global icons through a culture of relentless innovation, pride in engineering, and a national love of driving.
The German approach to performance isn’t loud or flashy. It’s deliberate, refined, and built to last. Whether you’re walking through a museum in Munich or cruising the Autobahn in a finely tuned machine, the experience feels cohesive — like you’re stepping into a country that understands cars on a deeper level.
What You Can Actually See (and Do) at Germany’s Car Brands
Visitors often ask, “Can I visit the Porsche Museum?” or “Is the BMW factory open to the public?” But the better question is: What can you actually experience once you’re there?
In Germany, car museums aren’t just showrooms. They’re immersive spaces built to tell stories and spark emotion. At BMW Welt, you might catch a glimpse of a customer receiving their new M-series car, or explore exhibits that blend architecture, innovation, and design. Audi’s museum highlights racing heritage and forward-thinking tech. Porsche’s museum is tightly curated around motorsport icons, and Mercedes-Benz walks you through the full arc of automotive history.