Billiken wins have always been great, but the days following Billiken wins have never been better than they are now, at least for fans with internet access. The past two years, after a SLU win, the team’s social media accounts have posted long-form videos titled Cinematic Recaps that are a combination of pre- and post-game speeches from head coach Josh Schertz, clips of the team warming up, and highlights set to the calls of the best radio announcing team in the business, Bob Ramsey and Earl Austin Jr. They are the perfect way to relive the victory and fans get a behind-the-scenes look at what went into the victory.
How the Atlantic 10 Regular Season Championship was Won…
#25 Saint Louis vs. Loyola Chicago: The Recap#RollBills pic.twitter.com/jUCSaJSYBm
— Saint Louis Men’s Basketball (@SaintLouisMBB) March 6, 2026
Jordan Neisler is the mastermind behind the cinematic recaps and has spearheaded SLU’s social media strategy. Billiken fans may recognize him looming over the sidelines at SLU basketball and soccer games and practices, or perhaps from his stint helping Josh and Natalia Schertz tend bar at Humphreys. Since becoming an intern in the SLU athletic department, Neisler has elevated SLU’s social media game and earned praise from Billikens fans across the board (and it’s no easy feat to earn universal acclaim from Billikens.com).
Neisler had the idea of the cinematic recaps when Josh Schertz arrived at SLU in 2024, inspired by BYU football’s “The Cut” videos.
“When Coach Schertz was hired at Saint Louis, I knew that I wanted to form a strong working relationship with him from the start to build trust both ways in terms of content. Once his first season at SLU started to approach, I brought up the idea of capturing his pre- and post-game talks with the team to incorporate into the recaps, and he was very open to doing it,” Neisler said.
Schertz gives Neisler unfettered access to the team and Neisler uses his discretion to ensure nothing sensitive is revealed in the clips of Schertz’s speeches.
“I only use material from the back half of his talks that provide the motivational “bigger picture” type things that help provide context for the story that we’re trying to tell – which is essentially how each game was won and what that looks like if you were a member of the team. There are a few times that I’ve sent him a clip or two to get clearance for including in the recap, but for the most part, we’ve built a strong relationship of trust to where I know what to include and what not to include – so that ‘clearance’ process is the least difficult part of the operation.”
That trust plays a big role in what makes the videos so compelling.
“There are a lot of schools that produce those longer form videos, but I think what has given Billiken Basketball’s versions the traction they have is the locker room moments that Coach Schertz gives the fan base access to,” said Neisler.
Neisler puts the cinematic recaps together himself, but he is quick to credit student workers who help getting him the footage he needs, as well as others in the Athletic Department who play a role in facilitating SLU’s social media excellence.
“We have a very dedicated group of student workers that assist me on game days with getting all the footage we need, whether its the student section, overall crowd shots, or additional viewpoints of game action. Aly Albanese, Daniel Bearden, and Lap Nguyen are our very talented photo/video student workers, and Ethan Fine (student) has done a great job working on the photo side of things,” Neisler said. “I also work very closely with Hannah Ward who is our Women’s Basketball SID. She is a huge help when we are on the road helping with other graphics that need to go out during games that I can’t get to. Brian Kunderman, as we all know, has been a huge help with just about everything. He’s always someone I can go to with anything whether it’s content related or not. While my brother, Cameron Neisler, isn’t employed by the university, he is still a critical aspect of the success of our social media appearance.”
Neisler’s dedication, however, is the engine that makes SLU’s social media some of the best in the entire nation.
“He puts a pretty crazy amount of time and energy into his job. Tons of late nights after games early mornings finishing stuff up with essentially no weekends for 9+ months of the year,” his brother Cameron Neisler said.
That work ethic has helped SLU’s social media capitalize on this year’s 27-3 season, consistently ranking among one of the fastest growing team social media accounts this year.
📈 Social traction matters almost as much as on-court success. 🏀📱
New @RotoWire data shows which men’s college basketball teams gained the most followers this week, led by the Saint Louis Billikens and UCLA Bruins.
Top 5 Social Growth 📈:
1⃣ @SaintLouisMBB
2⃣ @UCLAMBB
3⃣… pic.twitter.com/6RvWyegtjJ— Jojo Kremer (@JojoKremerPR) February 5, 2026
Jordan Neisler’s involvement with SLU athletics began as an intern in 2021. A couple of former Billiken fan favorites are to thank for that. Neisler was filming a workout video for Terrence Hargrove Jr., and while he was hanging out with Hargrove and Jimmy Bell Jr., Bell mentioned that he thought SLU had an open internship position. Bell sent Neisler the link to apply, and Neisler ended up getting the internship. Jimmy Bell Jr. only had 50 assists in his 119 game college career, but his off-the-court assist ended up having a game-changing impact on the SLU Athletic Department.
Neisler’s impact on SLU social media was almost immediately notable. The content became more engaging and professional. He brought in Cameron, who is a graphic designer and a current intern with the St. Louis Blues, to help with graphics, increased the amount of photography and video posted on SLU’s team accounts, and brought new energy to SLU’s Twitter and Instagram accounts. SLU fans, particularly the terminally online, quickly appreciated the impact the Neisler brothers brought, and as Jordan’s role at SLU has grown, his impact on social media has grown with it.
At this point, it’s hard to imagine a SLU game without Jordan Neisler on the sidelines and he’s kept Billiken social media on pace as the men’s soccer team went to a Final Four and men’s basketball spent much of the past two months in the top 25. SLU’s social media has had interactions with celebrities such as Nelly and Jayson Tatum, and Jordan’s work has been recognized by Billikens fans.
“My favorite reactions to the content are when student-athletes, coaches, athletics staff, and the Billiken community reach out with their appreciation for the content that we produce. I was stopped by someone in the airport on my way to DC for the George Mason game, and she expressed her love for the content that we put out, and that was pretty cool to experience,” Neisler said.
Perhaps the most iconic moment so far from this SLU season was Josh Schertz’s brief foray into bartending after the home victory against Dayton. Neisler was right there with the Schertzes behind the bar, helping out and getting video and photos.
He can never leave. #Billikens pic.twitter.com/OXXXJLdRLa
— Matthew Rocchio (@RoccSTL) January 31, 2026
“The trip to Humphreys with Josh and Nat was one we definitely won’t forget. I was actually on my way out Chaifetz to head home, and I get a call from Zak Boisvert asking if I’d head over there with Coach to thank all the fans for such a great atmosphere. That quickly turned into us behind the bar having a blast with our awesome community,” said Neisler.
Neisler’s role means he spends a lot of time around the basketball team — and he says they are deserving of the success they’ve had so far.
“Being around the team this year has been incredibly rewarding. Coach Schertz always talks about recruiting people over players, and that couldn’t be more evident with this team. I have formed close relationships with a couple of the guys, and I couldn’t be happier for the success that they are experiencing – they truly deserve all of the love they have received from the Billiken community and overall college basketball world,” Neisler said.
Neisler’s impact isn’t limited to SLU’s social media accounts. He works hard to increase access for creatives around St. Louis and enables them to create engaging content around SLU athletics themselves. He also works closely with the student interns to help them grow and develop as well.
“An underrated and unseen part of what he does is connecting and helping the other creatives there. The student interns for sure and [there has been] a ton of situations with local creatives that he’s advocated access for. He’s a selfless guy and helps everyone there. He just wants the school and programs to look good,” Cameron Neisler said.
For Jordan Neisler, those relationships are the best part of his job.
“My favorite part of my job is the relationships that I’ve built. Final buzzers go off, seasons come and go, but I have met some of the most incredible human beings at Saint Louis—student athletes and staff—and I will carry those with me forever.”