Lewis Hamilton and Kim Kardashian were spotted together at Coachella on Saturday night, attending Justin Bieber’s headlining set at the festival in the Colorado Desert. They were joined by Kardashian’s 12-year-old daughter, North West, and Hamilton’s close friend, Olympic fencer Miles Chamley-Watson.
The sighting comes just days after Hamilton posted his Tokyo Drift reel on Instagram, which featured Kardashian in the passenger seat of a Ferrari F40, pulling in millions of likes, a moment widely described as their Instagram hard launch.
Lewis Hamilton, Kim Kardashian’s Incognito Mode Fails
Both Hamilton and Kardashian made attempts to keep a low profile. The British icon arrived wearing a hoodie over a baseball cap, sunglasses, and a bandana covering the lower half of his face. Meanwhile, the American star went even further, wrapping her head and face in a scarf with only her eyes visible.
Photo by Allen Berezovsky/Getty Images
It did not last long. It was the bright blue hair of North West that gave the group away. The two stuck close, even linking arms at one point as they navigated the packed festival grounds. Kim later confirmed her attendance by posting a clip of Bieber’s set on her Instagram story.
Fans React: ‘This Is Already a Movie’
The sighting sent fans into a frenzy, with reactions flooding social media almost immediately. The responses ranged from wholesome to hilarious, but the overwhelming tone was one of full support for the pairing.
Kim Kardashian and Lewis Hamilton Take Romance to Coachella pic.twitter.com/0fHJEJEqtQ
— TMZ (@TMZ) April 12, 2026
“Can they just get married?” wrote one fan, summing up what many seemed to be feeling. Others were equally enthusiastic: “I wish them more happiness together,” said one, while another called the pairing “such a random combo,” though clearly not in a negative way.
“This is already a movie in our eyes,” wrote another fan, capturing the larger-than-life quality the relationship has taken on. And on the disguise attempt: “Not the greatest disguises I’ve ever seen.”
A Relationship Playing Out in Public
The Ferrari driver is currently enjoying time away from F1 after the sport decided to cancel both the Bahrain and Saudi Arabian Grands Prix in April, as war continues in Iran. With a clear calendar, the seven-time world champion has made the most of the break.
Some familiar faces in the crowd including Sir Lewis Hamilton 👀🤩 pic.twitter.com/IKZKkUCUA3
— NFL UK & Ireland (@NFLUKIRE) February 9, 2026
The Coachella appearance is only the latest in a string of public outings for the pair, who have now been spotted together in Aspen, Paris, at Super Bowl LX, in Tokyo, and now the Coachella Valley. Neither has officially confirmed the relationship.
At this point, though, the appearances are doing the talking as even his F1 peers couldn’t hold back on fueling dating rumors with viral jokes. Given everything that has happened in the past few months, it is hard to disagree.