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Netflix Chief Content Officer describes WWE partnership as “incredible”

Netflix Chief Content Officer describes WWE partnership as “incredible”

Appearing on the Stephanie McMahon podcast What’s Your Story?, Netflix’s Chief Content Officer Bela Bajaria described the WWE partnership as “incredible” and is looking forward to see how they can integrate WWE Superstars with Netflix shows and vice versa in the future.


Bajaria put over the WWE talent who went over to do some Netflix shows, naming specifically Seth Rollins and John Cena, saying they care, they’re positive, and have a fantastic work ethic with a real joy that they bring to fans and audiences.

“So, when they come to our events, they just are like, ‘We want to make everybody feel good.’ I go, ‘You’re all so good at this.’ But really, the partnership, again, just wanting to like…continue with this, having the storytelling that touches people and then surprises them and takes them on a journey is…you all do it so incredibly well,” she told McMahon.


Netflix and WWE started their 10-year, $5 billion media rights deal in January 2025. In the United States, Netflix airs Raw and all WWE programming worldwide (excluding US), including PLEs, also air on the streaming service.

Colin Vassallo has been editor of Wrestling-Online since 1996


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