With the launch of ANDA Cycling Collective, a new sales agency enters the market, specialising in distribution and brand development within the German and Austrian cycling industry. The company positions itself as a link between manufacturers, specialist retailers and the cycling community, supporting selected brands in their market entry and long-term establishment within the specialty retail landscape. At its core lies a partnership-driven, community-oriented sales approach designed to build lasting collaborations.
ANDA Cycling Collective is founded by a team of three experienced industry professionals with many years of responsibility in European sales and brand development. The founders combine in-depth expertise with operational experience, strong market proximity and a transparent, hands-on working style.
Michael Nastal, Managing Director of ANDA Cycling Collective GmbH, explains:
“We support brands throughout the entire sales process – from market entry and targeted placement within specialist retail to sustainable establishment in the market. A key element of our work is the active support of retailers: through hands-on training, joint rides with end consumers, an extensive demo bike fleet and dedicated marketing assistance. This is complemented by comprehensive service that reliably supports retailers, including at the crucial point of sell-through.”
At launch, ANDA Cycling Collective collaborates with selected international brands, including Berria Bikes, Magped, Reynolds, Starling Cycles and Zerode. These partnerships underline the company’s ambition to strategically position innovative and high-quality brands within specialist retail and establish them sustainably in the market.
Contact info@andacycling.de for more information on partnering with the team.