Nvidia’s official DLSS 5 announcement video was taken down from YouTube in Italy. The culprit was not a competitor or a rogue uploader. It was a local Italian TV channel that had used the same DLSS 5 trailer for its own broadcast.
According to gaming content creator NikTek, who posted about the incident on X, an employee at the Italian media company filed a mass DMCA complaint targeting every YouTube video that used footage from the DLSS 5 trailer. YouTube’s AI content moderation system then acted on the complaints and removed those videos from the platform including the one posted by Nvidia itself.
How YouTube’s AI Moderation Made Things Worse
The irony is hard to miss. Nvidia owns the content. The trailer was Nvidia’s own material. Yet the platform’s automated system flagged and removed it because a third party claimed ownership over the same footage they had borrowed for a TV segment.
YouTube uses AI classifiers to flag potentially violating content at scale. On its blog, the company has stated that human reviewers then step in to confirm whether content actually crossed policy lines. In this case, that review process either did not happen fast enough or did not happen at all before the removals went through.
This is part of a broader problem on YouTube. The platform reportedly terminated more than 12 million channels in 2025 for terms of service violations, with most of those flags triggered by AI. Several affected creators have complained that the stated reasons for their takedowns were inaccurate. Some reported that their appeals were rejected within minutes, suggesting no human ever looked at their cases.
Nvidia Is Not the Only One Affected
Nvidia is easily the biggest name caught up in this particular wave of takedowns, but it is far from the only one. Content creators who posted reaction videos or coverage of the DLSS 5 announcement and included clips from the trailer have also had their videos removed.
This matters more for smaller channels than it does for a company like Nvidia. Nvidia has the legal team and the platform relationships to push for reinstatement. At the time the story was reported, its video had not yet been restored. Smaller creators face a harder road. On YouTube, a copyright strike does not just take down a video. It can count against a channel’s standing and, if strikes accumulate, lead to account termination.
This is not the first time a video has been pulled because another party that also used the same original content filed a complaint first. But the scale here is notable. A single mass DMCA filing from one TV station’s employee managed to take down Nvidia’s own product announcement video in an entire country.
YouTube’s content ID and DMCA systems are built to respond quickly at volume. That speed is also their weakness. When a complaint comes in, the system acts before anyone checks whether the claimant actually owns what they are claiming. In this case, the TV channel did not own the DLSS 5 trailer. Nvidia did. The channel had simply used it, then turned around and filed complaints against others doing the same thing.
Whether Nvidia will take any action against the Italian broadcaster, or whether YouTube will review its handling of the mass complaint, is not yet known.