The PFL is advancing its expansion in China as part of its 2026 strategy through a landmark media rights deal with Migu, the leading Chinese streaming platform. This partnership will enable Migu to broadcast 24 PFL events this year, including global shows and international cards from MENA and Africa, ensuring comprehensive coverage for fans in the world’s largest digital market. With every event accessible to Migu subscribers, including significant fights featuring top athletes, the collaboration aims to establish a dedicated fanbase for MMA in China.
PFL and Migu Partnership
The Professional Fighters League (PFL) has embarked on an exciting new chapter in its expansion strategy by securing an exclusive media rights agreement with Migu, a major Chinese streaming platform. This partnership will give the PFL a dedicated platform in China, the world’s largest digital market for combat sports, enabling greater reach and visibility for its events. Migu’s extensive user base, numbering in the hundreds of millions, presents an unprecedented opportunity for the PFL to engage with a passionate audience eager for mixed martial arts action.
Under the terms of this agreement, Migu will stream 24 live PFL events throughout the year, offering both global showcases and regional competitions. These broadcasts will include 16 global shows and eight international cards that strategically target audiences in the Middle East and Africa. This initiative is part of the PFL’s broader strategy to establish a formidable presence in the evolving landscape of MMA in China, leveraging Migu’s capabilities to enhance viewer engagement and provide localized content.
Frequently Asked Questions
What is Migu’s role in the PFL expansion in China?
Migu has secured exclusive media rights to broadcast PFL events in China, providing fans with access to both live events and original programming through its platform, significantly enhancing the visibility of MMA in the region.
How many PFL events will be available on Migu in 2026?
Migu will stream a total of 24 live PFL events, including major global shows and international cards, ensuring a comprehensive viewing experience for fans.
What highlights can fans expect from the PFL schedule in China?
Fans can look forward to exciting matchups, including the title defense of lightweight champion Usman Nurmagomedov in the upcoming PFL: Road to Dubai event and other international shows in Europe and the United States.
How does the partnership with Migu benefit PFL’s global strategy?
This partnership not only expands PFL’s reach into one of the largest MMA markets but also enhances their content distribution strategy by integrating with Migu’s vast ecosystem, aligning with their growth in Latin America and other regions.
What unique features will Migu provide for PFL fans?
Migu plans to offer a dedicated PFL section, which includes interactive content, live broadcasts, localized editorial, and multi-angle coverage to create a community experience around MMA in China.