NEW YORK and ST. GALLEN — March 12, 2026 — Professional Fighters League has announced a strategic agreement with Sportradar to deliver global betting data and betting streaming rights, marking a significant step forward in how fans interact with and experience PFL events.
The exclusive partnership positions Sportradar as a central component of the PFL’s global betting and gaming strategy, covering the entire betting lifecycle—from official data and odds pricing to live streaming, in-play betting markets, and real-time fan engagement tools.
Through the agreement, Sportradar will distribute official PFL betting data and audiovisual content to its global network of more than 800 sportsbook operators, expanding the league’s international reach and opening new revenue opportunities.
Expanding Global Betting and Fan Engagement
With access to official PFL data, Sportradar will power a wide range of in-play betting markets, including new next-generation products designed to enhance live wagering during fights. The collaboration will introduce the league’s first official real-time betting product, allowing sportsbooks to offer dynamic betting opportunities as the action unfolds inside the cage.
Additionally, Sportradar will distribute official PFL fight streams through its Watch & Bet network, enabling licensed sportsbooks worldwide to broadcast live events directly within regulated betting environments. This initiative is expected to boost global visibility for the promotion while driving increased betting engagement.
PFL Leadership on the Partnership
John Martin, CEO of the PFL, highlighted the significance of the partnership in strengthening the organization’s global commercial strategy.
“Partnering with Sportradar allows the PFL to deliver a best-in-class betting product that matches the scale, professionalism, and global ambition of our league,” said Martin. “From live streaming and official data to in-play betting and fan engagement tools, this partnership materially strengthens our commercial offering and supports long-term growth as the PFL continues to expand its global event calendar.”
Moritz Gloeckler emphasized the league’s rapid rise and the opportunities the collaboration presents.
“The PFL is one of the most dynamic and fastest growing sports leagues in the world right now and Sportradar is well positioned to help the League capture that fan interest,” said Gloeckler. “We’re pleased to work with them to create innovative solutions that drive engagement and transform the fan experience.”
Driving Growth for the Future
The agreement is expected to play a key role in expanding the PFL’s commercial footprint as the organization continues to grow internationally. By integrating advanced betting technology, live streaming capabilities, and real-time data solutions, the partnership aims to increase global betting handle, strengthen fan engagement, and create new revenue streams for the league.
With its 2026 global event calendar continuing to expand, the PFL is positioning itself to capitalize on the rapidly evolving sports betting landscape while delivering a more interactive viewing experience for MMA fans around the world.
Roberto Villa is the CEO, Founder, Executive Writer, and Senior Editor of FightBook MMA. Has a passion for Combat Sports and is also a podcast host for Sitting Ringside. He’s also a former MMA fighter and Kickboxer. He’s also the main photographer for the 4CornersMafia Car Club.
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