Royal Challengers Bengaluru faces backlash for using Hindi on social media, with fans demanding Kannada prioritization.
RCB Faces Fan Backlash Over Hindi Social Media Posts
The Royal Challengers Bengaluru (RCB) is under fire from local fans for using Hindi in their social media posts.
The team recently launched a Hindi-specific vertical, which sparked criticism from Kannada-speaking fans, who argue that RCB should prioritize Kannada to honor Bengaluru’s linguistic and cultural identity.
Fans Demand Respect for Kannada Culture
The controversy began after RCB shared posts in Hindi following the IPL auction.
Fans expressed disappointment, questioning why other teams like Delhi Capitals or Rajasthan Royals do not use Kannada in their posts.
One fan said, “As a proud Kannadiga and Bengaluru-based RCB fan, it’s disheartening to see our franchise using Hindi in their social media posts.
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Bengaluru represents Kannada culture and language, and RCB should respect this by prioritizing Kan-Eng in their communication.”
Another fan criticized the team, stating, “You are no more a Kannadiga team. Does Delhi tweet in Kannada? Why Hindi for Bengaluru?” The outrage highlights the emotional connection fans have with their regional identity and the expectation that RCB upholds the same.
Support for Hindi Content Also Emerges
Amidst criticism, some fans supported RCB’s move, emphasizing the need to cater to Hindi-speaking supporters across India.
A fan wrote, “Hindi page for RCB is much needed to reach north Indian RCB supporters. This isn’t a Hindi imposition; it reflects RCB’s widespread fan base.”
RCB already operates a Kannada-specific vertical and occasionally posts Kannada content on its main handle.
However, the backlash suggests a delicate balance is required to meet the expectations of both local and national audiences.
The debate underscores the challenge of addressing diverse linguistic identities while maintaining a unified fan base for a popular cricket franchise like RCB.
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