When it comes to the performative antics of Florida attorney general James Uthmeier, we’ve urged the league to respond with three words: “Bring it on.”
On Tuesday, Commissioner Roger Goodell essentially said just that during his press conference at the NFL annual meeting.
Asked whether the Rooney Rule, which Uthmeier has demanded the NFL ditch as to the three Florida-based teams, is going anywhere, Goodell was clear: “No. No, the Rooney Rule has been around a long time. We’ve evolved it, changed it. We’ll continue to do that as circumstances warrant.”
The league may be changing the Rooney Rule, but it won’t be changing it to create less diversity in the selection of candidates for key jobs.
“Well, the one thing that doesn’t change is our values,” Goodell said. “We believe that diversity has been a benefit to the National Football League. We are well aware of the laws, where the laws are changing or evolving. We think the Rooney Rule is consistent with those. We certainly will engage with the Florida [attorney general] or anybody else, as we have in the past, to talk about the policies and what they are.
“As you know, the Rooney Rule is not a hiring mandate. It’s intended to try to help and has been used by industries far beyond football, far beyond the United States, to help identify candidates — a diverse set of candidates — bring in better talent, and gives us an opportunity to hire the best talent. Ultimately, clubs make those decisions individually and those are, I think, principles of how we try to get better — bring in the best talent.”
Uthmeier believes otherwise, obviously. And he has given the NFL a deadline of May 1 to scrap the Rooney Rule as to the Dolphins, Jaguars, and Buccaneers, or risk potential enforcement action.
Call his bluff. Let him do it. Stick to your principles.
It sounds like that’s what the NFL plans to do.