Saracen, Shimano and Madison have announced a new partnership with Aston Hill Bike Park, joining forces to restore the downhill bike park.
Saracen says it is partnering with the newly established Bike Park Chilterns CiC to help restore Aston Hill to its former glory. Shimano is also backing the project, with a contribution from its Trail Born fund, offering a 10-year commitment to supporting trails and trail builders around the world.
Aston Hill has always had a strong connection with Saracen and Madison and formalising that relationship as we rebuild the bike park feels like a natural next step. Madison is based only a short distance from the hill, and their support over the years has played a key role in the growth of the local riding community. We’re excited to be working together again and to showcase what this part of the Chilterns can offer riders – Ian Warby, Director, Bike Park Chilterns CIC
When the park reopens in March 2026, Saracen will become the park’s exclusive bike partner, offering a fleet of hire bikes for riders to demo. Saracen will complete extensive infrastructure upgrades, including a dedicated container, a welcome cabin and branded elements throughout the site. Additional backing will come from Shimano, Madison Clothing, and Lazer, delivered through Madison and Sportline.
This partnership is a huge moment for the rebuild of Aston Hill. Having Saracen and Madison’s industry leading backing for the project reinforces how important this park is to riders both regionally and nationally. Madison’s proximity to the hill and our long-standing working relationship gives us a strong position to grow from. As we enter the build phase, their support will help us push forward with confidence and set a new standard for what Aston Hill can become – John Holbrook, Director, Bike Park Chilterns CIC
Bike Park Chilterns is leading the redevelopment and long-term stewardship of Aston Hill, ensuring its legacy continues for future generations, following the closure in 2020 due to extensive ash dieback.
Madison CEO Dominic Langan adds, “Aston Hill has for many years held a special place in the UK mountain biking scene, and we are delighted to support its reopening with Saracen, Shimano, Madison Clothing and Lazer. This partnership is about more than just putting our names on the trails – it’s about investing in the riding community, inspiring the next generation and ensuring riders of all levels have access to great trails, the right kit and the safest equipment. Madison Clothing will also play a key role in bringing riders durable, technical apparel designed for UK conditions, helping them enjoy the park whatever the weather.
”On a personal level, Aston Hill will always be hugely significant to me as it was here where I took the call which completed the deal to buy Saracen Bikes. To now be returning as a sponsor feels like we have come full circle, and I can’t wait to see the park buzzing with riders again.”
Work at the site has already begun, and the park is planned to reopen in March 2026 with two trails that will redefine the Aston Hill experience. Over the next five to ten years, the goal is to build at least seven new trails. This marks an exciting step in restoring Aston Hill as a must-visit destination for mountain biking enthusiasts.
To stay up to date with progress, or to find out more about how you can support Aston Hill, visit the website: www.astonhill.co.uk