BRISTOL, Tenn. — T3 Vodka, the Knoxville-founded premium spirits brand, has expanded its partnership with driver Logan Bearden and will serve as the primary partner of the No. 42 Chevrolet with Young’s Motorsports in at least three NASCAR O’Reilly Auto Parts Series races during the 2026 season.
T3 Vodka will be featured prominently on Bearden’s Chevrolet in the April 11 Suburban Propane 300 at Bristol (Tenn.) Motor Speedway, the May 30 Tennessee Lottery 250 at Nashville (Tenn.) Superspeedway and the Sept. 18 Food City 300 NASCAR O’Reilly Auto Parts Series Chase race at Bristol Motor Speedway.
The partnership builds on the relationship formed during the 2025 season, with T3 Vodka increasing its commitment in 2026 as both the brand and Bearden continue to gain momentum.
Founded in 2021 by Knoxville native Mark Lester, T3 Vodka has quickly grown into one of Tennessee’s emerging premium spirits brands.
The company recently signed a distribution agreement with Empire Distributors to expand into Knoxville, Chattanooga, Nashville and Memphis.
The phased rollout will begin in Knoxville and Chattanooga, while all current Nashville accounts will continue to be fully supported during the statewide expansion.
“As a Knoxville company, we take pride in supporting racing in our home state,” said Lester.
“We believed in Logan last year, and in 2026, we’re stepping up in a bigger way. He represents the work ethic and determination that define both our brand and our customers. This partnership reflects our growth and our commitment to Tennessee.”