Risk fascinates people. It sits at the core of both combat sports and gambling. In mixed … The Psychology of Risk in MMA Fandom and Online Casino EntertainmentRead more
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How the Second Screen Changed Tennis Fandom
There was a time when watching tennis meant sitting through changeovers, rain delays and those long … How the Second Screen Changed Tennis FandomRead more
What the year’s most viral golf tournament revealed about golf fandom
The past 12 months had a little of everything — a career Grand Slam, Ryder Cup chaos … What the year’s most viral golf tournament revealed about golf fandomRead more