Innovation has become a word the bike industry likes to repeat, not necessarily practice.Standardised platforms, fear-driven … Brixen Papers #09: What Really Defines “Innovation” in Cycling – Product, Culture, or Storytelling?Read more
Innovation has become a word the bike industry likes to repeat, not necessarily practice.Standardised platforms, fear-driven … Brixen Papers #09: What Really Defines “Innovation” in Cycling – Product, Culture, or Storytelling?Read more