You know the big names. The FootJoys, adidas and NIKEs of the world aren’t going anywhere, anytime soon.
But now, more than ever, the smaller golf shoe brands are making waves. Taking market share? Not necessarily. But there are a lot of brands doing really cool stuff.
Here are three golf shoe brands that you need to stop sleeping on.
1. Alma Mater
If I were a betting man, I would put some serious cash on Alma Mater having a meteoric rise over the next two years. Few shoe companies have what they have: legitimate technology rooted in performance. Alma Mater uses a three-part system to keep you locked in, comfortable and stable.
And it freaking works. It’s powered by the same type of foam you’d find in a world-class marathon shoe. The foam is encapsulated in a rubber cup sole that allows you to sit lower to the ground while enhancing overall lateral stability.
The small but mighty brand is doing things the right way. Focusing on making the best product possible, first, then figuring out how to market and sell it later.
2. Heathlander
We’ve talked about Heathlander quite a bit and there’s a reason for that. They make a great golf shoe with high-quality materials and comfort to match.
If you’re on the hunt for a traditional-looking golf shoe that’s more comfortable than the alternatives from the big boys, you’re looking at it.
3. Goatlane
I once called the Goatlane Contour the best-looking golf shoe on the market and I stand behind that statement. No one is filling the golf sneaker niche quite like Goatlane.
Elevated materials. Great colors. And comfortable enough to wear to the office or the golf course. I’m not sure if it’s in their plans to make more models but when/if they do, I’ll be first in line to try them.
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