The Wisconsin-based bicycle company is celebrating its 50th anniversary in 2026. Through its Project One program, Trek has released three limited-edition Madone road bikes with two paint schemes that highlight the company’s history.
According to the company, the new First 50 ICON paint scheme (pictured) will be used by the Lidl-Trek teams at the Tour de France and Tour de France Femmes. Meanwhile, the No. 76 ICON offers a more subtle, heritage-inspired aesthetic. You can also expect to see more anniversary products rolled out, including bikes, clothing, and accessories.