Trump Family Backs Conor McGregor’s MMA.INC with $23 Million Tech Investment
The worlds of politics, celebrity, and combat sports have collided in a major business deal, as the Trump family invests $23 million in Conor McGregor’s tech venture, Mixed Martial Arts Group Limited (MMA.INC). The strategic move, which will see the company trade on the NYSE as MMA.INC, aims to revolutionise fan engagement in the sport through innovative technology platforms.
The investment, facilitated through American Ventures, involves an initial $3 million with a commitment for a further $20 million in future share purchases. In a significant alignment of influence, Donald Trump Jr. has joined as a Strategic Advisor, mirroring the role held by McGregor himself. Trump Jr.’s compensation includes 1.5 million convertible securities, leveraging his experience from Trump Media and Technology Group.
MMA.INC’s business model focuses on converting the sport’s estimated 640 million global fans into active participants. Its portfolio includes the Warrior Training Program, which saw 200% year-over-year growth and $750,000 in Q1 sales, alongside software for athlete training (TrainAlta) and gym management (BJJLink). The company already operates in 16 countries with over 800 partner gyms.
“This partnership is a powerhouse union for the growth of mixed martial arts,” a statement from the venture read. The capital injection is earmarked for enhancing its Web3 ecosystem and expanding collaborations, including with UFC Gym Group, to rapidly scale its technology adoption.
Strategic Synergy: McGregor’s Vision Meets Trump’s Capital
This deal deepens the existing alliance between Conor McGregor and the Trump family. McGregor, who attended Donald Trump’s inauguration and subsequent White House celebrations, publicly welcomed Trump Jr. as a partner in September 2025. The McGregor and Trump business partnership merges the former champion’s unrivalled influence in MMA with the Trump organisation’s financial and strategic resources.
For MMA.INC, the investment validates its ambitious plan to dominate the mixed martial arts technology space. The funding will accelerate the rollout of its integrated platforms, aiming to create a seamless ecosystem for fighters, gyms, and fans worldwide, fundamentally changing how the sport is consumed and practised.
Frequently Asked Questions: The $23 Million Deal
How much did the Trump family invest in Conor McGregor’s company?
The Trump family, via American Ventures, has committed a total of $23 million to MMA.INC, beginning with an initial $3 million investment.
What role will Donald Trump Jr. play at MMA.INC?
Donald Trump Jr. has taken on the role of Strategic Advisor at MMA.INC, where he will focus on commercialisation and growth strategies, receiving 1.5 million convertible securities as part of his arrangement.
What does MMA.INC do?
MMA.INC is a technology company building a platform for the MMA community. Its products include the Warrior Training Program, gym management software (BJJLink), and athlete training software (TrainAlta), aiming to turn fans into active participants.
Is Conor McGregor still involved with the company?
Yes. Conor McGregor remains a key Strategic Advisor and lead investor in MMA.INC, central to its vision and promotional strategy.
What will the $23 million investment be used for?
The capital will fund the expansion of MMA.INC’s Web3 ecosystem, partnership launches (including with UFC Gym Group), and the rapid scaling of its software adoption across its global network.