Whoosh, Inc., a leading provider of modern operations software for golf, racquet, and hospitality facilities, has announced that it will jointly exhibit with Lightspeed Commerce, Inc. at the upcoming Club Management Association of America (CMAA) World Conference and Club Business Expo.
Lightspeed is a global leader in unified omnichannel commerce, powering ambitious retail, golf, and hospitality businesses in more than 100 countries.
The conference will take place February 17–21 in Anaheim, California, where members of the Whoosh and Lightspeed teams will host coordinated demonstrations at Booth #169.
Together, the companies will showcase how their integrated platforms deliver a more seamless, transparent, and efficient operating model for private clubs.
A Partnership Built Around Modern Club Needs
The partnership between Whoosh and Lightspeed began in the summer of 2025, driven by a shared vision: to help private club operators move beyond legacy systems and fragmented workflows.
By unifying scheduling, payments, billing, and member engagement into a cohesive ecosystem, the two companies address some of the most persistent operational challenges facing clubs today.
“From day one, our partnership with Lightspeed has been grounded in helping clubs navigate away from antiquated systems and the convoluted workflows these programs require,” said Colin Read, CEO and Co-Founder of Whoosh. “In practice, that’s meant simpler operations, clearer insights, and real business impact for clubs ready to modernize.”
For Whoosh, the collaboration extends its core strength in activity and facility management into a broader operational context, ensuring that tee sheets, lessons, events, and member bookings flow naturally into billing and reporting.
For Lightspeed, the integration deepens its presence in private clubs by pairing its robust commerce and POS capabilities with a purpose-built operations platform tailored to how clubs operate day-to-day.
Demonstrating a Truly Unified Platform
At this year’s CMAA World Conference, attendees will see firsthand how the combined Whoosh and Lightspeed solution enables fluid, end-to-end club operations.
Whoosh provides clubs with:
- Centralized management of tee sheets, activities, lessons, and events, balancing member access with staff oversight.
- A cloud-based, mobile-friendly interface for staff alongside an intuitive booking experience for members.
- Clear operational and utilization reporting to support smarter staffing, pricing, and scheduling decisions.
Complementing these capabilities, Lightspeed delivers:
- A unified point-of-sale system across golf, retail, and food and beverage operations.
- Transparent, timestamped billing with support for house accounts.
- Inventory management, accounting integrations, and staff-friendly workflows that streamline back-of-house operations.
Together, these features eliminate data silos and manual workarounds, enabling information to flow seamlessly from booking to billing to reporting.
Tangible Benefits for Clubs, Staff, and Members
The strategic partnership between Whoosh and Lightspeed enables private clubs to elevate both operational efficiency and the member experience.
Tee times can flow directly into accurate member statements, communication during delays or weather events becomes more seamless, and end-of-day closeouts can be completed in minutes rather than hours.
Just as importantly, simplified workflows reduce training time and improve staff mobility, helping teams deliver more consistent, high-quality service.
“We’ve seen strong momentum from private clubs eager to move away from legacy systems,” said Fraser Marriott, Head of Golf at Lightspeed.
“The early response from operators reinforces the demand for a unified solution built for how clubs want to operate today—bringing together commerce, billing, and member engagement in a way that’s easier for staff to manage and more transparent for members.”
Experience Whoosh and Lightspeed in Action
Club owners and operators attending the CMAA World Conference are encouraged to visit Booth #169 to experience live demonstrations of Whoosh and Lightspeed’s integrated solutions.
By combining modern operations software with a powerful omnichannel commerce platform, Whoosh and Lightspeed are redefining how private clubs operate—and how technology can drive efficiency, clarity, and exceptional hospitality.