I could craft a conventional news story about Troon‘s selection to manage Hidden Valley Country Club in Reno, Nevada. However, I choose to go a different route, fueled by the many fascinating insights I’ve uncovered about this remarkable club.
In an era where many private clubs struggle to define their value, Hidden Valley Country Club stands as a powerful example of what a modern, sustainable nonprofit club can be.
Its success is more than a story of beautiful fairways and elegant dining rooms—it’s a blueprint for how a private club can thrive by evolving with its members and diversifying its offerings.
A Nonprofit Model That Works
Operating as a nonprofit is not a limitation for Hidden Valley Country Club —it’s a strength. Instead of funneling profits to ownership, the club reinvests them directly into its facilities, programs, and member experience.
This approach builds long-term financial stability, promotes transparency, and strengthens member trust.
When members know that their dues support the community they love, they become more invested—literally and figuratively.
Diversified Revenue, Stronger Foundations
Hidden Valley’s sustainability is rooted in its diversified revenue model.
By leveraging multiple income streams—golf, dining, social programming, and membership options—the club reduces its dependence on any single source, especially golf.
This balance not only stabilizes demand but also helps the club weather economic fluctuations that might affect golfers differently than social members or families.
The result? A stronger, more resilient business that avoids the volatility seen in traditional golf-only clubs.
A Club for Today’s Lifestyle
Hidden Valley Country Club understands that modern members expect more than just great greens. They want an experience—a community—where they can dine, connect, celebrate, and relax.
The club delivers this through:
- A modern clubhouse, constructed around 2000, is designed to elevate both casual and formal gatherings.
- A vibrant social calendar, offering events that bring the community together.
- A family-friendly pool and cabana, added in 2016 to serve multi-generational families.
- Social memberships welcome those who may not play golf but still seek a premium lifestyle experience.
This holistic approach opens the door to a broader audience: families, seniors, social-only members, and anyone seeking a sense of belonging.
Investment That Signals Commitment
Hidden Valley’s capital improvements tell an inspiring story. The clubhouse, the 27-hole championship course, and the updated pool facilities represent more than amenities—they’re symbols of foresight and commitment.
The golf course was initially designed by renowned golf course architect William Bell, Jr. In 2024, the course underwent significant renovations led by architect Gary Brawley.
Each investment reflects the club’s belief that meeting evolving member expectations is essential to long-term relevance.
These enhancements do more than look impressive. They strengthen the club’s value proposition and heighten members’ pride.
Built for Stability, Positioned for the Future
Financial stability is often the most challenging hurdle for private clubs. Yet Hidden Valley Country Club has achieved what many aspire to: a recent operational surplus, a significant asset base, and multiple revenue streams that work together to reduce vulnerability.
This is the hallmark of a club that understands its role—not just as a leisure destination, but as a long-term community institution.
A Model for Industry Leaders
Hidden Valley Country Club demonstrates what’s possible when a club embraces innovation while honoring tradition. It shows that a private club can be:
- financially sound
- member-focused
- future-ready
- inclusive across demographics
- and rooted in a sustainable nonprofit model
Hidden Valley Country Club proves that when a club invests in people, experiences, and smart operations, it becomes more than a place to play—it becomes a place to belong.