What’s your elevator pitch? If you don’t have one, or don’t know what one is, this week’s Business of Being a Race Driver will explain. I also have more motorsport sponsorship tips and advice!
What’s Your Elevator Pitch?
Is Your 2025 Budget Based on Hope or Data?
The Drive Line Agency explains why your racing budget projections may be wrong. “Teams sell you the price to participate. They don’t sell you the price to win.” Read more here.
Autofluencer Appoints Megan Meyer-Lingner as Head of Creator & Racer Strategy
Autofluencer, the creator-economy platform built for the $250B automotive and enthusiast industries, has announced the appointment of Megan Meyer-Lingner as its new Head of Creator & Racer Strategy. The two-time NHRA World Champion, award-winning content creator, and leading motorsports marketing strategist will guide Autofluencer’s expansion into performance-driven sponsorships and influencer partnerships.
What If You Were Naked?
Who are you when you strip away the helmet, the car wrap, and the team colors? In this essential episode of The Racer On Demand Show, hosts Amanda Van Den Elzen and Megan Meyer reveal how to build a powerful motorsports brand based on your core identity, not just logos. Learn personal insights and actionable strategies for navigating brand identity, securing sponsors, and building a loyal fanbase across all racing disciplines. You can watch it above.
Drifting, Movie Stunts & Life on the Edge: Zee Kennedy
Whether you’re trying to get into competitive drifting or stunt driving, Zandara Kennedy’s advice is the same. And it may not be what you’re expecting. “If you can do anything else, you should do that,” she says in the latest episode of The Creative Drive. Watch what she has to say in the video above.
The Final Episode of TRDC Show 2025
It’s the last show of the season. Enzo Mucci talked F1, racing careers and sponsorship. You can watch the show above.