Wilson has announced the expansion of their “Tennis 360” Athlete Roster with three new top 20 ATP athletes, spearheaded by Alex de Minaur. Wilson utilizes their deep-rooted heritage in product excellence and fast-paced innovation to transform the sport of tennis, focused on completing “the kit,” which is comprised of premium sportswear, rackets, footwear and accessories. Each Wilson® Tennis 360 Athlete has a unique kit fit to their exact needs across each of these categories, working with product and design experts at Wilson to build the formula that is right for them to excel on-court.
“Wilson has been in the game for over a century and remains obsessively curious and dedicated to innovating for today’s stars and tomorrow’s legends,” says Gordon Devin, General Manager of Softgoods at Wilson. “We are committed to seeing our athletes thrive, and by building upon our Tennis 360 roster, we are empowering our athletes to compete and win in style.”
Wilson launched their Tennis 360 initiative in 2023 with Marta Kostyuk and has now grown the roster to 16 athletes who represent the brand from head to hand to toe. The new class of 360 Athletes includes Alex de Minaur, Karen Khachanov,Jiří Lehečka, Anastasia Potapova, Colton Smith and Sarah Rakotomanga; all of whom already play with Wilsons’ industry-leading rackets. Each of these athletes will support the Wilson research and development team on new product launches across sportswear, footwear and rackets.
“Wilson has been part of my tennis journey since I can remember. I’ve always loved playing with their rackets, and it feels very special to now represent them from head to toe,” says Alex de Minaur. “I love the look and feel of the brand, and the way they bring their kits to life is incredible. I am excited to continue working with Wilson to build upon their legacy and the momentum of the industry at large.”
Wilson’s relationships in tennis have always run deep– from the brands’ longstanding racket sponsorship with Roger Federer as well as WTA No. 1, Aryna Sabalenka. Wilson is also the official ball of Roland-Garros and the US Open, providing the best of their brand to athletes across the world.
“Wilson has always provided the best athletes in the world with the right equipment to win. Now more than ever we are confident that equipping the athlete from head to toe to hand really works for them and can elevate their game,” says Jason Collins, Global General Manager of Racquet Sports at Wilson. “This is an exciting time for tennis at large, and we are proud to be at the forefront alongside these exceptional and inspiring athletes.”
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