Iconic tennis brand Wilson is perhaps most known for the big red W on their rackets. But keen to showcase their full tennis range Wilson have signed some exciting new talent for their Tennis 360 partnerships.
Alex De Minaur has signed with Wilson 360, and as well as wielding a Wilson racket on court, the Australian will be kitted out head to toe in Wilson tennis gear. The world number 6 represents an exciting acquisition for the brand. He joins many other top players like Karen Khachanov, Jiří Lehečka and Anastasia Potapova.
Wilson say that
Each Wilson® Tennis 360 Athlete has a unique kit fit to their exact needs across each of these categories, working with product and design experts at Wilson to build the formula that is right for them to excel on-court.
We can expect to see all these players in personalised gear for the upcoming season. Marta Kostyuk was one of the first Wilson 360 athletes and she and Wilson produced some eye catching designs since.
It will be great to see the Australian Open Wilson gear at the Aus Open 2026. Who knows what other surprises Wilson has up its sleeve this year.