ZyroFisher has announced an exclusive distribution partnership with MBwear, the Italian brand known for technical cycling and outdoor socks and underwear. The new partnership will see ZyroFisher supply retailers with MBwear in the UK and Ireland from February 2026.
Founded by former professional cyclists Tiziano Dall’ Antonia and Marco Bandiera, MBwear has quickly gained a global reputation for combining high-level technical performance with bold and recognisable aesthetic design. Currently, the brand offers road and gravel cycling clothing, as well as cycling socks and accessories. This partnership aims to expand the brand’s presence by leveraging ZyroFisher’s extensive retailer network, operational excellence and commercial expertise.
Tony Vickers, Head of Brands at ZyroFisher shared: “We are thrilled to welcome MBwear to the ZyroFisher brand portfolio. An innovative approach combined with the brands attention to detail and “Made in Italy” make the product offering perfect for all cyclists from amateurs to professionals. MB Wear is a fantastic addition to our portfolio of premium cycling brands, and we look forward to working with them and growing their presence in the UK and Ireland.”
Tiziano Dall’Antonia, co-founder of MBwear, added: “Collaborating with a partner of ZyroFisher’s calibre is a fundamental step in our international growth and to achieve our 2030 goal of becoming one of the leading brands for technical sports socks. Their in-depth knowledge of the market and passion for cycling perfectly reflect our brand values.’
ZyroFisher will be presenting the MBwear collection at COREbike, for those interested in seeing the products in-person.
For retailers interested in MBwear please contact your ZyroFisher account manager or email salesteam@zyrofisher.co.uk