General Atlantic, a leading global investor, announced that Novak Djokovic is joining the firm as Global Strategic Advisor.
One of the most accomplished athletes in history and a global advocate for high performance and wellness, Novak Djokovic, will work closely with the firm’s leadership, portfolio companies, and investors, bringing perspectives on leadership, resilience, and innovation that reflect General Atlantic’s commitment to excellence.
As Global Strategic Advisor, Djokovic will apply his experience as an athlete, investor, and entrepreneur, as General Atlantic continues to partner with founders and entrepreneurs building high-growth, category-defining businesses.
“Novak’s discipline, tenacity, and drive have defined his career at the highest level of competition,” commented Bill Ford, Chairman and CEO at General Atlantic. “He brings a global perspective and a commitment to continuous growth that align deeply with our culture and values. We are thrilled to welcome Novak to the General Atlantic team and look forward to partnering with him to create enduring value for our clients and portfolio companies.”
“General Atlantic has spent decades backing founders who refuse to accept the limits others set for them – that instinct resonates deeply with me,” said Novak Djokovic, 24-time Grand Slam Champion and Olympic Gold Medalist. “The principles that drive performance at the highest level of sport are the same ones that build great businesses: discipline, long-term thinking, and the courage to keep improving. I look forward to contributing to the next chapter of what Bill and the team are building.”
General Atlantic has partnered with visionary founders and investors seeking to build transformative businesses and create lasting value for more than four and a half decades. This includes investing across healthcare, life sciences, consumer, and technology industries, where growth, innovation, and wellbeing are increasingly converging. The new partnership is grounded in shared values and a long-term orientation, bringing together perspectives from elite sport and investing.