AEW is facing slow early demand for its return to Wembley Stadium with All In: London later this summer. The annual pay-per-view is set for Sunday, August 30, at the iconic venue in London, United Kingdom.
According to WrestleTix, AEW has distributed 24,983 tickets for the event so far. Sales have cooled over the last week, as only 380 additional tickets have moved in the past seven days.
Right now, the cheapest standard ticket is listed at €31.70. There are also about 52 tickets available on the secondary market.
These numbers are well behind AEW’s previous visit to Wembley Stadium for All In in 2024, when the company distributed 53,922 tickets for the event. Last year, the promotion shifted the show to Globe Life Field in Arlington, Texas, where 21,973 fans were in attendance for AEW’s mega card.
Despite the slow start, expectations inside the company are that sales in London will improve once AEW begins to announce matches. Right now, Tony Khan and his team are focused on promoting AEW x NJPW Forbidden Door 2026, which will take place at the SAP Center in San Jose, California, on June 28.