Maison Pommery & Associés Becomes Exclusive Champagne Supplier to Alpine and BWT Alpine Formula One Team.
French performance and French luxury come together as Alpine announces a new partnership with Maison Pommery & Associés, one of the most prestigious names in the world of champagne.
Under the agreement, Pommery becomes the Exclusive Champagne Supplier of Alpine and the BWT Alpine Formula One Team, uniting two renowned French brands in a shared commitment to excellence, innovation, and unforgettable experiences.
The partnership officially launched during the 2026 Monaco Grand Prix, where Pommery’s celebrated champagne collection took centre stage across Alpine’s premium hospitality environments.
Guests of the team are invited to enjoy some of the house’s most iconic cuvées, including Pommery Brut Royal and Pommery Grand Apanage 1874, enhancing the hospitality experience with the elegance and craftsmanship that have defined the champagne house for generations.
Beyond hospitality, Alpine and Pommery will collaborate on exclusive initiatives to celebrate their shared values and French heritage. Both brands aim to create unique experiences that combine emotion, performance, innovation, and the unmistakable French art de vivre.
Celebrating Excellence On and Off the Track
The partnership reflects Alpine’s ongoing efforts to strengthen its connections with premium French brands while enhancing the experience offered to customers, partners, and Formula 1 guests worldwide.
Guy Martin, Global Marketing Director of BWT Alpine Formula One Team, said:
“We are delighted to welcome Maison Pommery & Associés to the team. Their heritage, excellence and pioneering spirit reflect the same ambition and elegance that drive our team.”
Bruno Hohmann, Vice President of Sales, Marketing and Customer Experience at Alpine, added:
“This collaboration between the prestigious Pommery Champagne and Alpine will allow the brand to offer even more enriching experiences to our customers and further solidifies Alpine’s position in the world of premium French culture and art de vivre, alongside a major player in the Champagne industry.”
Nathalie Vranken, President of Maison Pommery & Associés, commented:
“We are extremely proud to partner with Alpine and the BWT Alpine Formula One Team, two French references that embody excellence, innovation, and emotion. This partnership perfectly reflects Maison Pommery’s values: boldness, elegance, and the constant pursuit of unique experiences. Through this collaboration, we aim to showcase the French art de vivre within the prestigious and thrilling world of Formula One, offering exceptional moments to guests and enthusiasts around the world.”
As Formula 1 continues to evolve into a global lifestyle platform, the partnership between Alpine and Pommery highlights the growing connection between elite motorsport, luxury hospitality, and French craftsmanship. Together, the two iconic brands aim to create memorable moments that extend far beyond the race circuit.