- Asetek booth at SimRacing Expo Charlotte will feature Austin Jurs, Matt Malone and André Eriksen
- A series of ‘Masterclass’ discussions is scheduled, covering sim racing equipment, driving tips and highlighting transferable skills between real-world motorsport and virtual driving
Sim racing hardware manufacturer Asetek Racing will be holding a series of ‘Masterclasses’ at this year’s SimRacing Expo Charlotte.
The Danish brand, which was recently sold to Chinese firm CQXA Holdings Pte. Ltd. in an $82m deal, will appear at the Expo’s debut U.S.-based event between 22nd and 24th of May, with special guests including the firm’s CEO André Eriksen, popular iRacing streamer Matt Malone and Asetek ambassador and real-world racing driver Austin Jurs.
Friday and Saturday’s Masterclass discussions will cover sim racing equipment and driving advice with Malone and Eriksen, while on Sunday, visitors will hear insights from Jurs on how his real-world motorsport activities are influenced by sim racing, and vice versa.
Asetek will also be presenting a range of sim racing equipment for patrons to try, with an as-yet-unnamed racecar set to be on display. The full Asetek Masterclass schedule for SimRacing Expo Charlotte is below.
2026 SimRacing Expo Charlotte, Asetek Masterclass schedule
Friday 22nd May – Matt Malone and André Eriksen
- 1:30 PM ‘Feel Everything – What Your Equipment Tells You’
- 4:30 PM ‘One Laps vs. One Race – Build Speed and Consistency’
Saturday 23rd May – Matt Malone and André Eriksen
- 12:30 PM ‘Feel Everything – What Your Equipment Tells You’
- 3:30 PM ‘One Laps vs. One Race – Build Speed and Consistency’
Sunday 24th May – Matt Malone and Austin Jurs
- 12:30 PM ‘What the Real Car Teaches You’
- 3:30 PM ‘What the Sim Gives the Real Driver’
SimRacing Expo tickets now on sale
The SimRacing Expo Charlotte will take place in the Charlotte Convention Center between 22nd and 24th May 2026. Tickets are on sale now, with a limited edition Golden Ticket bundle also available.
This offers three days of SimRacing Expo Charlotte access, one-day access to the NASCAR Hall of Fame museum and a Race-Day Bundle for the NASCAR Cup Coca-Cola 600 at the nearby Charlotte Motor Speedway.
The full list of exhibitors can be found here.