The ATP is continuing its move into the cultural and fashion space with the launch of its second collaborative capsule alongside Copenhagen-based label Palmes.
The capsule features tennis-inspired apparel and accessories designed to celebrate the sport’s heritage. The limited-edition collection includes a curated range of ringer tees, sleeveless tops, graphic tees, washed-out caps, a graphic bandana and a tote bag.
The collection blends Palmes’ progressive, design-led approach to tennis culture with the iconic legacy and global reach of the ATP. The capsule brings together both on-court tradition and off-court expression, reflecting a shared ambition to bridge sport with fashion, lifestyle and culture while reaching a new generation of fans.
Source: ATP Tour
Joan Carrera López, ATP VP Licensing & Retail, said: “Today’s fans engage with tennis far beyond the court. This collaboration with Palmes forms part of our wider fashion strategy and allows the ATP to continue to express the sport through a new creative lens, one that connects with culture, fashion and a new generation of tennis fans.”
Nikolaj Hansson, Palmes Founder, said: “Palmes was born from the idea of bringing new ideas to tennis as a sport and culture, allowing for more people to engage with the game that we love. Our second capsule with the ATP serves as a testament to that, fusing together our shared allure for all things tennis in a playful way.”
The ATP + Palmes capsule will be available to purchase online via atptourstore.com and Palmes.co, and in store at Palmes’ Copenhagen Flagship Store.
Source: ATP Tour
The launch builds on the success of the first collaboration with Palmes and continues the ATP’s drive in the fashion and lifestyle space. It follows a series of iconic co-branded collections with leading sportswear brands and the ATP’s long-standing partnership with Lacoste.
The Palmes collaboration is part of a broader expansion of the ATP’s fashion strategy that marks a significant step in its move into the fashion and lifestyle space, which has included the creation of a dedicated licensing and retail team and launch of ATP Store, a global e-commerce shopping destination for tennis apparel and accessories.
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Source: ATP Tour
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