Ben Shelton and Flavio Cobolli made On company history this weekend at the ATP 500 tournament in Munich, which culminated in a first-ever all-On ATP final. The match was a landmark moment for the brand, showcasing its growing force in professional tennis.
In a compelling 90-minute final, Shelton secured his victory in straight sets, 6–2, 7–5. He set the tone early, breaking Cobolli’s serve in the first game and then crucially fending off six break points in a marathon first service game. After that pivotal hold, Shelton did not face another break point for the remainder of the match.
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Shelton stayed composed and clutch in key moments and won his second ATP 500 title of 2026, demonstrating his rising form on the tour. The win boosts him to a career-high No. 6 in the World Rankings, just 30 points behind the World No. 5.
The final was the pinnacle of a breakthrough week for both On athletes. For Flavio Cobolli, the journey to his first ATP 500 final was marked by a career-defining victory over defending champion and World No. 3, Alexander Zverev. His performance throughout the tournament underscored the high caliber of both competitors in the historic all-On final.
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“This first all-On final is a tremendous milestone. It shows how fast the brand has moved in tennis,” said Feliciano Robayna, Director of Athlete Management for Tennis at On. “When we signed Ben in September 2022, he was ranked 173rd, and Flavio was 101st in November 2023. To see them both competing in a 500-level final—with Ben in the top ten and Flavio on the verge of breaking in—is a testament to their incredible talent. We are proud to be growing in step with the players we backed early.”
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Source: On