Caitlin Clark’s third WNBA season is off to a strong individual start. In Indiana Fever’s season opener against the Dallas Wings on May 9, she recorded 20 points, five rebounds and seven assists in 31 minutes.
She followed that up with a 24-point, nine-assist performance against the Los Angeles Sparks, helping Indiana to its first win of the season. Through the first two games, Clark has looked sharp and healthy after missing significant time in 2025 due to injuries.
Clark remains arguably the WNBA’s biggest draw. Since entering the league in 2024, the two-time All-Star has commanded national attention only few athletes in sports could boast of. Her presence has driven massive growth in fan interest, merchandise sales, attendance and television viewership.
Grace Smith/IndyStar / USA TODAY NETWORK via Imagn Images
Her popularity was highlighted again recently when Boardroom reported new data from Fanatics and NBAStore.com. Clark has the second-most jerseys sold among all basketball athletes in the United States since 2024, trailing only Golden State Warriors’ Stephen Curry.
She surpassed the likes of Los Angeles Lakers superstars LeBron James and Luka Doncic, and San Antonio Spurs’ Victor Wembanyama during that span.
we see you @CaitlinClark22 🫡
(via @Fanatics, @NBASTORE) pic.twitter.com/EWIlAOnIs9— Boardroom (@boardroom) May 14, 2026
It’s not the first time Clark has been spotlighted for her growing popularity during her professional career. Games featuring Clark have consistently broken attendance and viewership records. The Fever set a new single-season home attendance record in her rookie year, and her matchups continue to draw capacity crowds and strong TV numbers.
This pattern is likely to continue throughout her third season. Clark’s ability to attract new fans has already helped the Fever set another attendance record during their season-opener against Paige Bueckers and the Wings. The matchup drew a near-record 2.49 million viewers on ABC, the second-most watched regular-season WNBA game on the ABC or ESPN. That record belongs to another game Clark featured in, the Fever’s 2025 season opener against Angel Reese and the Chicago Sky, which garnered 2.7 million viewers.
As long as Clark stays healthy, her star power should keep driving league-wide growth and keeping Indiana among the most-watched and attended teams in the WNBA.
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