Delray Beach based tennis star Coco Gauff, defending champ at Roland Garros, is back in Paris with a new look from New Balance.
The reigning Roland Garros champion officially revealed her latest custom New Balance kit and Coco CG2 colorway during her first-round match, stepping onto the court in a design inspired by the elegance, style and fashion culture of Paris.
New Balance is marking Gauff’s return to the tournament with a special campaign celebrating her latest head-to-toe look, which blends performance materials and technical innovation with a fashion-forward design created specifically for one of the sport’s biggest stars.
Source: New Balance
Gauff’s kit draws inspiration from Paris, with a bold palette of greys accented by pink. Her custom dress features a pleated skirt and mesh overlays, paired with a walk-on asymmetric zip jacket complete with zipper cuffs and shoulder pads — a nod to the fashion capital of the world.
The design pays homage to classic tennis while also reflecting Gauff’s love of fashion and her own evolving personal style.
“As everyone knows, Paris is my favorite city and this kit captures everything I love about it—elegance and sophistication with a little bit of edge,” said New Balance athlete Coco Gauff. “Returning to Paris after winning here last year is really special. We wanted to create something that lets me feel confident, while honoring the fashion and culture that makes the city so iconic.”
Source: New Balance
Gauff is also debuting her signature Coco CG2 tennis shoe in a new faded black, sea salt, off-line grey, and light raspberry colorway. The Coco CG2 retails for $159.99. A corresponding Coco Delray in pink salt with black is also available for $109.99. Both are available for retail purchase on NB.com.
“In close collaboration with Coco, we created a kit that merges Paris sophistication with high performance,” said Julie Pike, New Balance Senior Vice President of Global Apparel. “The result is a design that celebrates her individuality and unique style, while giving her the confidence and performance features that she needs to compete at her best.”
With the custom kit and new Coco CG2 colorway, New Balance continues to position Gauff at the intersection of elite tennis performance and modern tennis style, bringing a Paris-inspired look to one of the sport’s biggest stages.
To learn more, check out newbalance.com or follow @newbalancetennis for the latest updates from the brand.
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Source: New Balance
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