Endura is set to bring its signature Joyrider attitude to the inaugural GO Outdoors Community Camp Out this weekend, inviting riders of all ages and abilities to join a group ride as part of a new retail partnership that sees the cycling brand launch in GO Outdoors stores nationwide and online.
Taking place on Saturday 4 July at Tawd Vale Adventure Centre, Lancashire, the Endura JoyRide forms part of the first-ever GO Outdoors Community Camp Out, a weekend celebrating the fun of embracing the outdoors.
The JoyRide reflects Endura’s Aye Y’Can attitude – it’s suitable for riders of all abilities who will enjoy guided laps of the scenic Tawd Vale site, taking on fun trail features including the Hummvee Descent, Endura Alley and Trailberg Climb. Riders will also test and take home an Endura Hummvee Helmet, while riding GO Outdoors-exclusive Calibre bikes.
The Camp Out is all about adventure activities and shared experiences, which is why the JoyRide focuses on creating a memorable atmosphere, and a ride that captures the spirit of community across the event.
The ride provides the perfect stage to celebrate Endura’s arrival at GO Outdoors, making the brand’s award-winning mountain bike apparel and protection more accessible than ever to riders across the UK.
Customers can now shop a curated range of Endura products in 51 GO Outdoors stores and online, including the iconic Hummvee Short, Hummvee Helmet and Hummvee Waterproof Jacket – everything needed to get started on the trails or build confidence off-road.
Lucinda Kerr, Retail Marketing Manager at Endura said, “At Endura we’re all about breaking barriers to great rides. Not having the right gear shouldn’t be the thing to hold you back. Launching in Go Outdoors means more people can get the kit they need and get out there.”
Endura is available to purchase online at GO Outdoors now: