ENVE confirms a renewed and long-term commitment to the UK and Irish markets, supported through a dedicated operation established and managed by Mohawks UK.
As part of this investment, ENVE will be fully active across both markets with a locally based leadership team, infrastructure, and support services designed to deliver best-in-class product availability, technical expertise, and retail partnership.
To lead this operation, Jamie Mitchell has been appointed General Manager of Mohawks UK, with his tenure commencing in the coming weeks. Jamie will be responsible for overseeing ENVE’s commercial operations and strategic growth across the UK and Ireland. He brings more than 25 years of experience within the cycling industry, most recently working with premium global brands including Rapha and MAAP and is widely respected for his background in brand leadership, commercial strategy, and market development. This investment ensures that ENVE retailers, partners, and customers throughout the UK and Ireland continue to receive world-class products and service, supported by a dedicated, locally based team and infrastructure.
This marks a significant step forward for ENVE in the UK and Ireland. We are investing properly in people, infrastructure, and local expertise to ensure these markets receive a level of service that truly reflects the quality of the ENVE brand. With a dedicated team, in-house technical and warranty support, and strong retail partnerships, our ambition is to deliver a world-class experience at every touchpoint
This renewed commitment underlines ENVE’s confidence in the UK and Irish cycling markets and reinforces Mohawks UK’s role in supporting retailers, partners, and riders through a stable, locally driven distribution model – Jamie Mitchell, General Manager at Mohawks UK
Recruitment is now actively underway across the UK and Ireland business, with several key positions already filled and further appointments to be announced shortly. Additional roles will continue to be added as the operation expands. The leadership group will oversee all aspects of ENVE’s presence across both markets, establishing a clear long-term roadmap focused on sustainable growth and strong retail partnerships.
Dedicated UK Infrastructure
As part of this commitment, ENVE will operate from a dedicated UK facility that includes:
• A permanent office and showroom in Warwick, opening in May
• A UK-based warehouse supporting efficient stockholding and distribution across the UK and Ireland
• In-house technical and warranty support, delivering faster turnaround times and local expertise
To further strengthen market coverage, field-based Sales Managers will continue to be recruited across both territories, ensuring consistent, direct, and high-level support for retailers and partners.
We are excited to expand Mohawk’s presence across Europe while establishing a dedicated UK subsidiary. Our focus is to deliver the same best-in-class distribution and service standards, strengthen our partnerships with UK dealers, and drive continued growth for ENVE in this key market – Alexandre Cauchy, CEO of Mohawk’s
Michael Stimola, CEO of ENVE, commented: “We’re proud of the progress we’re making to better serve and support our UK and Irish dealers and customers. Expanding our presence in these key markets with dedicated operations, warranty, and sales support, alongside a permanent showroom, is an important step in ensuring ENVE is represented in the way we expect, and our partners deserve.”
Further updates, including team appointments, facility developments, and additional sales coverage, will be shared in the coming weeks.