Every major football tournament seems to come with its own games, sweepstakes and competitions.
Some involve bragging rights in the office. Some involve trying to beat your mates. Others promise prizes that nobody ever seems to win.
One World Cup promotion we’ve come across recently takes a slightly different approach.
UK nicotine pouch retailer Snus Vikings has launched a World Cup results game where customers can guess the outcomes of selected matches throughout the tournament and unlock rewards based on their picks.
The idea is refreshingly simple. Keep an eye on the featured fixtures, make your guesses and watch your email inbox. As the tournament progresses, participants can collect rewards and stack them up, potentially building a sizeable collection of offers to use against future purchases.
For anyone who already spends half the tournament telling everyone they knew the result was coming, it seems only fair to get something back for it.
Why Prediction Games Always Work
Part of the appeal of a World Cup is that everyone suddenly becomes an expert.
The person who hasn’t watched a match since the last tournament suddenly has strong opinions on pressing systems. Your mate who normally only watches club football becomes convinced they can predict every international result. Entire office conversations revolve around who is going through, who is underperforming and which giant nation is about to suffer a humiliating defeat.
Guess the results competitions tap directly into that.
Whether you’re analysing form, trusting your instincts or simply backing the team whose kit looks nicest, there is something strangely satisfying about getting a guess right before everyone else.
That is exactly what Snus Vikings is trying to capture with this promotion.
More Than Just a Competition
Alongside the game, Snus Vikings has also put together a World Cup-themed promotion featuring eleven selected nicotine pouch offers inspired by a tournament “starting eleven”.
They have also introduced six mystery box bundles for customers who enjoy a bit of surprise alongside their football.
Rather than listing every single detail here, we’ll leave that discovery for the website itself, but there is a decent mix of products, brands and strengths involved, with discounts available throughout the tournament.
If you’re already a nicotine pouch user, it’s worth having a browse. If you’re thinking about trying something new, the mystery boxes look particularly interesting.
Football, Competition and a Bit of Fun
What we like most about this promotion is that it doesn’t try too hard.
The World Cup is already entertaining enough. Most people don’t need fireworks, giant prize wheels and presenters shouting at them through a screen.
Instead, this feels more like a bit of added fun running alongside the tournament itself.
There are also hints that the Snus Vikings team are running various World Cup-themed challenges and social media content during the competition. Apparently somebody in the office had the bright idea of seeing how many keepie-uppies could be performed using a nicotine pouch can instead of a football.
The current record stands at six.
Which sounds embarrassingly low until you actually try it yourself.
Worth Checking Out
If you’re the sort of football fan who enjoys guessing results, entering competitions or simply hunting down a good offer during a major tournament, this is probably worth a look.
The game runs throughout the World Cup, there are rewards available for participants, and there are plenty of tournament-themed offers and mystery boxes available alongside it.
You can find the full details on the Snus Vikings World Cup promotion page, while the background and latest updates are available through the Snus Vikings blog.
After all, if you’re going to spend the next few weeks guessing football results anyway, you might as well get rewarded when you get them right.