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FIFA Reveals Multi-Partner Gaming Strategy Ahead of the 2026 World Cup

FIFA Reveals Multi-Partner Gaming Strategy Ahead of the 2026 World Cup

FIFA published its updated Digital Football Strategy on May 28, 2026, laying out how it plans to grow its presence across gaming and esports through partnerships with multiple developers instead of relying on a single publisher.

The announcement came weeks before the FIFA World Cup 2026, hosted across the United States, Canada, and Mexico.

From one partner to many

FIFA’s updated strategy shifts the organization from a single-partner model to a structured, multi-partner ecosystem, with the goal of improving reach across multiple gaming genres, platforms, and audiences.

The current partner lineup includes Roblox, Epic Games, Konami, SEGA/Sports Interactive, Gamefam, Mythical Games, and Solace Games. Netflix and Delphi Interactive are also part of the portfolio through a separate agreement for an upcoming football simulation game.

FIFA Secretary General Mattias Grafström said the approach is designed to give Member Associations and commercial partners more ways to participate. “Our ambition is to build a sustainable and adaptable ecosystem that reflects how football is experienced today and how it’ll continue to evolve in the future,” he said.

FIFA has categorised the games in its portfolio into four genres: football action simulation, football action non-simulation, non-action simulation, and non-action non-simulation. The organization says this suite of games is aimed at around 1.8 billion football gaming fans worldwide.

The Netflix game

The most talked-about part of the announcement is a new FIFA football simulation being developed by Delphi Interactive and launching exclusively on Netflix Games ahead of the World Cup.

Netflix members will be able to play the game on iOS and Android and on select smart TVs, using their phones as a controller. The game is free with a Netflix subscription.

The title is described as a “clean break” from traditional console games, with a focus on fast, approachable gameplay rather than extreme realism.

Netflix Games President Alain Tascan said the goal is to bring football back to basics. “We want to bring football back to its roots with something everyone can play with just the touch of a button,” he said.

FIFA has said full details about the game will be shared ahead of its scheduled June release, with the FIFA World Cup Launch Edition serving as the starting point for a product that is planned to later expand across consoles, PC, and mobile.

This is FIFA’s most visible gaming partnership since its decades-long relationship with Electronic Arts ended in 2022, when the two sides failed to reach a new licensing agreement. FIFA 23 was the last EA title under the FIFA name, and EA rebranded its football series as EA Sports FC.

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