Europe’s leading tricycle manufacturer, Jorvik Tricycles has announced it will be opening the doors to its third showroom in Chester on Thursday 25th June to meet the rising demand in the region for accessible transport options.
The bespoke 4,706sq ft showroom gives customers the opportunity to test ride tricycles on-site, thanks to a purpose-built 300m square indoor track designed to replicate real road conditions. Complete with a roundabout, three exits and dual lanes, the state-of-the-art track provides a safe and fully immersive environment for test riding, whatever the weather!
The new showroom and workshop at the Central Trading Estate is open from Monday-Friday between 9am-5pm and Saturday 8.30am-2pm. Visitors can test all products in Jorvik Tricycles’ 12-strong range, including three of the latest product launches, the RIDA, RIDA X and VANDRA +. Bespoke appointments with a 1-2-1 consultation can be via email or on the website, and walk-ins are also welcome. Free parking is available on site.
This bricks-and-mortar expansion comes soon after the business opened its Southampton showroom in late 2025, reflecting the continued importance of physical retail to the brand.
Discussing the launch of the showroom, James Walker, Founder and Managing Director of Jorvik Tricycles, says: “Opening a third showroom is a huge achievement for us and marks another important milestone in Jorvik’s growth journey. Investing in bricks-and-mortar locations and bringing Jorvik closer to customers across the UK remains a key part of our strategy, particularly as many of our customers value the opportunity to see, test ride and compare tricycles in person before making a purchase.
“Over the last few years, we’ve seen continued demand across the North West and Wales through our home demonstration service, so we’re thrilled to bring a dedicated showroom to Chester and provide even more people with access to expert advice, one-to-one consultations and hands-on product demonstrations.”
Founded in 2014 by James Walker, Jorvik Tricycles has grown from humble beginnings, with James building tricycles by hand in his living room, to a multi-million-pound retailer that has supported more than 35,000 customers to enjoy the freedom of cycling.
To explore the full range or book a visit at the showroom, please visit: www.jorviktricycles.com
For sneak peeks of the pop up showroom, please visit the Jorvik Tricycles Instagram: www.instagram.com/jorviktricycles