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This really is all that and a bag of chips.
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Just in time for the FIFA World Cup, Lay’s is introducing four limited-edition flavours in Canada.
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Representing Canada, one of the host nations, is Lay’s bacon poutine flavoured potato chips featuring two Canadian team players on the bag’s cover – Richie Laryea, a Toronto FC star fullback, and Nathan Saliba, who plays midfield for Belgium’s Anderlecht.
“This flavour is a celebration of Canada’s most iconic comfort food, featuring the taste of rich brown gravy, creamy and salty cheese curds, and smoky bacon,” says Lay’s.
Elsewhere, inspired by France is Lay’s cheese soufflé flavoured potato chips which “delivers a creamy and sharp toasted cheese experience,” according to the potato chip maker.
Inspired by Argentina, the reigning FIFA World Cup champions, is Lay’s steak & chimichurri flavoured potato chips.
“This flavour brings tangy and herby chimichurri notes with a hint of grilled meaty flavour,” says Lay’s.
Representing the U.K. is the country’s most popular flavour: cheese and onion potato chips
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And finally there’s Lay’s cheese & onion flavoured potato chips, the U.K.’s number one 1 flavour, “pairing sharp cheddar cheese with savoury onion.” says Lay’s.
The flavours hit shelves mid-May, ahead of opening kick-off on June 11 and are part of Lay’s 40-flavour potato chip drop globally inspired by competing nations’ cuisines.
Canadian fans can also purchase two participating Frito-Lay products and visit www.NoLaysNoGame.ca to upload their receipt for a chance to win two tickets to one of 13 Canadian FIFA World Cup 2026 matches taking place in Toronto and Vancouver plus $1,500 CAD spending money.
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