“Don’t forget that that is Matchroom Group,” Hearn said, about the upside for Matchroom Boxing in the US. “I think when you look at the potential for growth in America, that definitely applies to boxing, but it also applies specifically to our other sports. I mean, darts is going to take over America. I mean, it’s going to be huge. American pool and nine-ball pool and Matchroom Pool, that’s already got a big history in America. So the deal was a massive deal for the company, and it allows us to move in those circles of growth, particularly in the US market. But, yes, for boxing [there is benefit], but probably more so for other sports as well.”
Matchroom-Bruin alliance set to help promotional growth in US
