The club allow the Newcastle United season ticket holders to sell their tickets for individual Premier League games.
This was a very positive move by the club as it means that seats don’t need to be left empty if a season ticket holder is ill for example.
Using the online club system, season ticket holders can make their ticket available for a league match, with Newcastle United members then able to go onto the NUFC official ticketing site (you have to be then logged in as a member to see the tickets that are available) to buy.
The club also make money from this.
As I understand it, the fan (season ticket holder) selling the ticket is credited with the pro rata match price of their season ticket and if the ticket is then bought by a member, they are charged the far higher single ticket price, with the club banking the difference.
These tickets are usually rare and very difficult to buy for Newcastle United members.
Each Premier League match a small number of season ticket holders put their tickets up for sale and they are instantly bought by members. For members it is a case of right place right time and grabbing the ticket that has just gone up before a rival member can do so.
Brighton
On Thursday I had an article published on The Mag talking about how many Newcastle United season ticket holders had put their tickets up for sale for this Brighton match.
Looking on Monday I was surprised to see 30-40 tickets up for sale. As the week went on, this went from 30-40 to 40-50 to 50-60 to 60-70, because as members were buying them, even more season ticket holders putting theirs up for sale.
On Thursday morning I counted 127 tickets for sale that Newcastle United season ticket holders had put up.
Remember, this doesn’t mean that 127 season ticket holders have put their Brighton tickets up for sale. That is how many were available at that point on Thursday. When a ticket gets bought it then disappears. Members are consistently buying them but so many more are constantly getting added, the number available at any one time keeps going up and up.
So much so that having just checked at 3.30pm on Friday afternoon, less than 24 hours before kick-off, it had risen to an astonishing 275 Brighton tickets available at that point.
There is now pretty much not a single area of St James’ Park where there aren’t tickets up for sale for this Brighton match.
This usually is never the case, a trickle of season ticket holders put their seats up for sale in this way for each match and they are swiftly bought up.
My guesstimate would be that already at least a thousand Newcastle United season ticket holders have put their Brighton tickets up for sale and so 725+ of them have been bought by members, but as of 3.30pm today there were still 275 that hadn’t been bought. I can only see more and more season ticket holders trying to sell theirs in the final hours before the match.
It is quite embarrassing how many Newcastle United season ticket holders are doing this. Some of them of course will have very valid reasons and simply can’t make the match but clearly the vast majority just can’t be bothered to go because of recent results.