After 22 years with Trek Bicycles, Cam McCaul has found a new home with Revel Bikes, and it’s a pairing that just makes sense. Like an Aperol Spritz in a jacuzzi or a cold sparkling water after a long ride, it just hits the spot. As a respected icon in freeride mountain biking, McCaul embodies passion and a commitment to the sport that really align with the Revel brand. Cam will be getting rowdy on the new Ranger V3 and Ritual for the foreseeable future.
Revel Bikes
With over twenty years in the scene, Cam McCaul has built his reputation on a stable foundation made of competition success and a genuine love for creativity, progression, and community within the sport, making him an ideal addition to the team at Revel. I know I’m excited to see what comes from this partnership, and I’m just stoked to see such a rad person riding such rad bikes – It sounds like Cam feels a similar level of stoke.
“Aside from the bikes being insane, as soon as I cruised up to the booth at Sea Otter to hopefully meet the crew, I just had a good feeling in my gut that I was around people who love mountain biking as much as I do. There’s an energy around the brand that can’t be faked. They’re in it for the right reasons, and they love this mountain biking thing the way I do. They’re constantly developing new amazing bikes, and I believe it’s a brand whose future is very bright. I’m so honored to have the opportunity to be a part of that!”
– Cam McCaul
From the gnarliest rampage runs to remote backcountry lines worldwide, his riding has always shown a genuine connection to the sport and culture. He’s an athlete whose passion for mountain biking attracted Revel to McCaul. The brand was founded on the idea that top-tier bikes should be made by dedicated riders, not just designers. From my experience with not just the people behind the brand, but also the bikes that Revel makes, the brand reflects this, and the athletes embody it.
Revel Bikes
“I’ve been following Cam’s career since I was a bike-obsessed kid, growing up in Alaska, and reading about him in magazines. When he reached out about riding Revel bikes, I was honestly pretty blown away.
Once the initial excitement settled down, we spent a lot of time discussing whether it actually made sense. Neither of us wanted to do something just for a headline or a short-term partnership. We were both focused on building something for the long haul, for the right reasons, and making sure we were genuinely aligned around sharing the stoke, building community, and bringing more people into mountain biking. The more we talked, the more obvious it became that our values were incredibly aligned. It’s a huge honor to have Cam riding Revel bikes, and I couldn’t be more excited about what’s ahead. Now I just can’t wait to watch him send a Ranger farther than anyone thought possible.”
– Adam Miller, Owner/Founder
The collaboration with McCaul naturally follows a culture that prioritizes substance over style. From the beginning, McCaul expressed a strong connection with the Revel team. Revel’s athlete program has consistently focused on riders who are truly synced with the brand’s core spirit: individuals passionate about mountain biking for life, not just as a profession or as a hobby – but truly invested, almost spiritually. McCaul exemplifies this ideal perfectly. As Revel continues to grow internationally and expand its product range, having a rider with as much character and skill represent the brand is a huge win, and it’s certainly on-trend since the brand’s resurrection.