Team Liquid and AI-powered sponsorship analytics company Shikenso have extended their partnership by five years, according to an announcement Tuesday.
Financial terms were not disclosed.
Under the renewed agreement, Shikenso will continue to provide sponsorship tracking, measurement, and reporting for Team Liquid across livestreams, video-on-demand, broadcasts, and social media channels.
In a statement, Isik Aysev, SVP of Commercial at Team Liquid, said the renewal reflects confidence in Shikenso’s ability to deliver “consistent and accurate sponsorship measurement” and to continue improving its product based on Team Liquid’s feedback.
Shikenso Co-CEO and Co-Founder Arwin Fallah-Shirazi said the extension reflects a shared goal of making data-driven sponsorship measurement a broader standard in esports.
The companies said the renewed deal is intended to support more consistent sponsor reporting, valuation, and optimization across Team Liquid’s global operations.