The junior tennis gear scene just got a serious style upgrade. Roggio is a vibrant new clothing brand designed for the next generation champions. Combining high performance fabrics and a fresh cosmetic aesthetic, Roggio is proving that young players dont have to choose between functional tennis hear and style.
We sat down with the mind behind the brand to chat about their inspiration, the evolution of youth sportswear, and how they are serving up a whole new look for the court.
How did the Roggio brand idea first come about? What inspired you?
I never planned to start a tennis brand.
Like many parents, I thought my role would simply be driving my son to training sessions, standing beside courts and supporting him from the sidelines. But as the years passed, tennis became a much bigger part of our lives.
I found myself spending weekends at tournaments, sitting through rain delays, traveling hundreds of miles for matches and watching young players dedicate an incredible amount of time and energy to the sport.
What struck me wasn’t just the tennis. It was the commitment.
These kids were balancing school, training, fitness work and competition at an age when most people are still figuring out what they enjoy doing.
The more time I spent in that environment, the more I felt there was a story that wasn’t being told enough. Roggio came from wanting to celebrate that journey and contribute something positive to a community that had already given our family so much.
Can you tell us about your own background in tennis and how it influenced the brand?
My tennis background comes entirely through my son.
Everything I’ve learned about the sport has come from being around junior tennis for years and seeing it from a parent’s perspective.
I’ve stood outside outdoor courts at seven o’clock on rainy winter mornings. I’ve spent entire weekends travelling for a single match. I’ve watched young players handle pressure, disappointment and success with a maturity that often surprises me.
Being around that environment taught me that junior tennis is about much more than rankings and results. It’s about character, discipline, resilience and learning how to handle challenges.
Those experiences shaped the way I think about the brand. Roggio wasn’t created by someone looking at market trends. It was created by someone who has lived the reality of junior tennis alongside hundreds of other families.
What problem or gap in the junior tennis market were you trying to solve?
I wouldn’t say there was one specific problem I wanted to solve.
It was more a feeling that junior players deserved something built around their experience.
One thing I noticed over the years was how seriously these kids take the sport. Some train almost every day. They spend weekends competing. They travel constantly. Tennis becomes a huge part of their identity.
Yet when people talk about tennis, the conversation is usually focused on the professional game.
I wanted to create a brand that recognised the effort, dedication and ambition that exists at junior level. Not because these players are future professionals, but because what they’re already doing deserves respect in its own right.
How do you think junior apparel needs differ from adult apparel?
To be honest, I think the similarities are greater than the differences. A young player training three or four times a week needs many of the same things an adult player needs. They want to feel comfortable, move freely and stay focused on their tennis.
What is different is the stage of life they’re in.
Junior players are growing, developing and building confidence. They’re spending long days moving between school, training and tournaments.
The last thing they should have to think about is whether their clothing is comfortable enough or performing as it should.
Good apparel should simply allow them to get on with what they love doing.
What mistakes do you commonly see when parents choose gear for young players?
I think it’s easy to underestimate how much time junior players actually spend wearing their tennis clothing.
Parents often see a T-shirt or a skirt as something their child wears for a match.
The reality is very different.
For many young athletes, those garments are being worn several times a week during training, fitness sessions and tournaments.
That’s why comfort and durability matter so much.
A product might look great on day one, but if it doesn’t hold up after months of washing, training and travelling, it probably wasn’t the right choice in the first place.
What makes Roggio products different from other junior tennis brands currently on the market?
I think what makes Roggio different is where it comes from.
We didn’t start with a business idea and then look for a market.
The brand grew naturally from years spent inside the junior tennis world.
Many of our ideas come from conversations. Conversations with parents standing beside courts. Conversations with coaches. Conversations with players themselves.
When you’re around the sport long enough, you start to understand the small things that matter.
That’s the perspective we try to bring into every product we create.
How much of your design process is driven by performance versus enjoyment and engagement for kids?
Performance is always important because tennis is a demanding sport.
But enjoyment matters too.
One of the things I’ve noticed about junior players is how much confidence they gain when they feel good about themselves.
I’m not talking about fashion for the sake of fashion. I’m talking about feeling prepared, comfortable and proud of what you’re wearing.
The best products sit somewhere in the middle. They perform when needed but also make players excited to pack their tennis bag and head to training.
If a parent is new to the brand, which Roggio product would you recommend they start with, and why?
Probably one of our performance T-shirts.
Not because it’s the most exciting product in the collection, but because it represents our philosophy perfectly.
It’s something players can wear to training, to tournaments and throughout the week.
Junior tennis isn’t glamorous most of the time. It’s hours on court, repeated practice and constant improvement.
The performance T-shirt is designed for exactly that reality.
Are there any standout features of your apparel that you’re particularly proud of?
What I’m most proud of isn’t a specific feature.
It’s the amount of thought that went into getting the fundamentals right.
When you’re around junior tennis long enough, you realise that players don’t need complicated solutions.
They need products that feel comfortable at the start of a session and still feel comfortable hours later.
A lot of our development focused on those details: fabric feel, movement, fit and overall comfort.
Those aren’t always the most exciting things to talk about, but they’re often the things players notice most.
How do you ensure your products support both development and confidence in young players?
One thing tennis teaches you is that confidence often comes from preparation.
Players feel more confident when they know they’ve trained well, worked hard and done everything they can to prepare.
Clothing obviously can’t replace any of that.
What it can do is remove distractions.
If a player feels comfortable, unrestricted and ready to compete, they’re able to focus entirely on their tennis.
That’s really our role: creating products that quietly support the work they’re already doing.
What are your long-term goals for Roggio over the next few years?
Our ambition is to become a trusted part of the junior tennis community.
Of course we’d like the brand to grow, but growth by itself isn’t the goal.
What matters most is building something that families recognise, trust and feel connected to.
If, a few years from now, parents and players see Roggio as a genuine part of their tennis journey, I’ll consider that a success.
Do you see the brand expanding beyond clothing?
Yes, absolutely.
Tennis is much bigger than apparel.
It’s travel, preparation, recovery, organisation, routines and community.
We’re already developing accessories because we know that’s part of how players experience the sport every day.
As the brand grows, we’ll continue looking for ways to support young athletes beyond clothing, but only if it genuinely adds value to their journey.
The goal has never been to sell more products.
The goal is to become more useful to the community we’re serving.
How important is it for Roggio to build a community around junior tennis?
It’s probably the most important thing we do.
One of the biggest lessons I’ve learned through tennis is that nobody does it alone.
Behind every player is a network of parents, coaches, training partners, clubs and supporters helping them along the way.
From the beginning, I wanted Roggio to reflect that reality.
That’s why we created The Clubhouse. We wanted a place where parents and players could find useful advice, stories and insights from people who understand the journey.
At its heart, Roggio isn’t really about clothing.
It’s about being part of a community that helps young athletes develop, enjoy the sport and create memories that stay with them long after the matches are over.