Polarizing streamer, Adin Ross, has attracted doubt over his latest comments regarding his Brand Risk promotional business in boxing.
It all started with Brand Risk 001 which took place in Miami on January 1, 2024, but has seen Ross organize and promote 13 events so far that sees creators, and athletes, come together for fights akin to Misfits.
“I will tell you 100% that [the next event] is going to be in Las Vegas.”
Adin Ross on Brand Risk Promotions
Ross later added that Brand Risk “has a date” for the Vegas event but is waiting “on a couple things” until it’s official, adding: “We’re looking so f****** good.”
He then repeated, with apparent certainty, that the event will take place in Vegas.
The company’s events so far have mostly taken place in Miami, under the Florida State Commission. And with the Nevada State Athletic Commission overseeing any events in Vegas and wider Nevada, influencer-boxer Chase DeMoor expressed doubt on X that this event will ever take place in the Fight Capital of the World.
“The Nevada State Athletic Commission treats every fight like a real fight,” DeMoor said.
DeMoore has fought mostly in England but is renowned for defeating controversial creator Andrew Tate to retain the MFB heavyweight title he won in his third fight in 2024.
“Strict medicals, legit licensing, and no mismatches,” he said. “If it doesn’t look safe on paper, it’s not happening. That’s why it’s one of the hardest places to get sanctioned.”
Finishing, he said: “Good luck with that.”
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Alan Dawson is Boxing Social’s editor.
He is also a columnist for Uncrowned at Yahoo Sports, and the founder-moderator of Boxing Twitter — a 20,000-strong community on X.
A 17-year sports media veteran, Alan has enjoyed extensive stints at Business Insider as a correspondent, BT Sport as digital editor, and Give Me Sport as combat sports editor.
He is a 2-time Sports Journalist of the Year finalist and has been honored six times by the Boxing Writers Association of America.
Alan grew up near London but is based in Nevada with his young family. Outside boxing he plays 8-handicap golf, hikes, and rides his ebike through the Sierra mountain trails.
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