Owala, the brand that turned hydration into a lifestyle, officially expands its bag era with the launch of a full collection of carry-all essentials designed for wherever the day goes.
After teasing its first-ever tote earlier this spring, Owala now adds six new bag styles and multiple new colorways to its growing lineup—bringing the brand’s signature blend of unexpected innovation, bold design, and everyday functionality beyond hydration.
Because not everything fits in a bottle.
Above: The Cloud Insulated Tote
From insulated carryalls to bottle-friendly crossbodies, every bag is designed to make everyday adventures easier—and way more fun. They’re bags with as much personality as the people that carry them. The Owala bag collection includes:
Inflatable insulated totes that keep cool things cooler.
These innovative totes pair puffy-bag style with insulating function, making them perfect for beach days, picnics, and pool hangs.
- The Cloud (16L, $99.99)
- The Puffer (14L, $79.99)
- The Puffer Mini (7L, $49.99)
Above: The All-Day Crossbody
Crossbodies made for hands-free adventures.
Designed to keep essentials close and hydration even closer, these compact carryalls feature bottle storage solutions during errands, travel days, festivals, and park hangs.
- The All-Day (3.5L, $69.99)
- The Daily (1L, $39.99)
Water-friendly totes built to tame carry-all chaos.
From beach towels to grocery hauls to spontaneous road trips, Owala Sun-Day Totes are designed to carry a lot—and one model even packs down when the adventure’s over.
Above: The Sun-Day Collapsible Tote
- Sun-Day Collapsible Tote (35L, $99.99–109.99)
- Sun-Day Tote (35L, $89.99–99.99)
“Owala bags are ready when you are, for whatever the day brings,” said Matt Harris, Chief Marketing Officer at Trove Brands. “They’re made to help people say yes to more—whether that means an impromptu beach hang, a last-minute road trip, or just carrying a little more joy into everyday life.”
Wherever next is, Owala helps people pack for it.
Fans are invited to explore and shop the full Owala bag collection now, exclusively at OwalaLife.com.
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Source: Owala. Photo credits Owala.
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