Belgian Cycling Factory (BCF) has announced the appointment of seven additional international distributors for the Nukeproof brand, bringing the total to 14.
“We are delighted to add these new partners in exciting markets with huge potential for Nukeproof. With the products we have coming and our investment in teams and athletes at the highest level of World Cup downhill with Nukeproof Axess Racing and XCO with KMC Nukeproof, we are growing our ability to satisfy international demand.
As an independent, family-owned business, BCF has made a clear commitment not to compete with its customers by selling directly to consumers. This retailer-only approach strongly resonates with distributors and dealers seeking premium brands with global reach and a sustainable, long-term vision. Partnering with strong local distributors who truly understand their home markets is the right way to bring Nukeproof back to where it belongs.” – Jochim Aerts, Founder and CEO of Belgian Cycling Factory
As part of its strategy to further accelerate Nukeproof’s international expansion, BCF has confirmed the following distributor partnerships:
- Australia – Apollo Bikes
- New Zealand – Worralls
- Israel – OR Cycling
- Vietnam – Premium Distribution
- Singapore – Spectrum Cycle
- Philippines – Speedtrial Cycle Centre
- Bulgaria – One Distribution
Russell Merry, General Manager at Nukeproof, said:
“We are delighted to appoint an additional seven distributors, bringing our total to fourteen globally for Nukeproof. We are excited to welcome them all into the BCF family, especially on behalf of riders in the Southern Hemisphere who have been asking when they can get Nukeproof in Australia and New Zealand since we relaunched.
As we approach Eurobike, where we will unveil our eagerly anticipated new e-bikes powered by Avinox and Bosch systems, starting at only £3,999/€4,499, plus a new £1,999/€2,499 enduro bike that will make the brand more accessible to a wider segment of riders, these new distribution partners will help us get these bikes into the hands of riders in key markets.”
Edward Vlutters, International Business Development Manager at Belgian Cycling Factory, added:
“We have worked hard to get the right partners in each of these international markets, and we are still very much open for business in other key markets. If distributors are visiting Eurobike, please visit us in Hall 12.0, Stand D99, or email me directly to arrange a meeting. We’d be delighted to walk them through our transparent pricing business model.”
To learn more about Nukeproof distribution opportunities, please contact:
distributorsales@cyclingfactory.be