Following our CEO series, the BikeBiz Podcast pivots to one of the most critical topics facing the industry today: Diversity and Inclusion.
In this special panel episode, host Pedro Couto Lopes is joined by three experts at the forefront of social change in the UK trade. From academic research to grassroots mentorship and cultural movements, this conversation provides the roadmap for a more inclusive, accessible, and successful industry.
Recent industry data shows that only 21% of trade members currently consider women a growth segment. In a shifting 2026 market, our panel explores why this “gatekeeping” is a commercial risk and how inclusive leadership is the key to unlocking new revenue streams.
Watch the teaser below and set your YouTube reminder for Thursday morning.
Meet the Panel:
- Rachael Burnside: Founder of Uplift and Head of Marketing at Shift Active Media.
- Miles Baker-Clarke: Founder of Cycling Culture Club and Account Director at Fusion Media.
- Dr. Fiona Spotswood: Project Lead of Project FIAS and Associate Professor at the University of Bristol.
Click here to set your reminder for the YouTube premiere on Thursday
Catch up on the Series:
Partner with the BikeBiz Podcast. As we look toward the next chapter of this series, we are opening strategic partnership and sponsorship opportunities. If you want to align your brand with leading voices shaping the future of the cycling industry, contact Rsetters@datateam.co.uk for more information.
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