This week on the Motorsport Prospects Podcast I speak with Will Marotti. Will is the founder of Speedway Venture Studio, founder and owner of Marotti Autosport and the host of The Pits Are Open.
Will explains the importance of thinking of your career as a business and why you need to lessen your reliance on sponsorship by focusing on and monetizing a community interested in your racing journey.
We cover:
- Why you need to think of yourself as a business.
- Why funding is a reality that all drivers have to deal with.
- Why you need to take the assets you already have and create revenue streams from them that lessen your dependence on sponsorship.
- All this and much more!
Additional Resources Mentioned:
Listen to the full episode here!