Most Valuable Promotions’ MMA debut on Neftlix.
According to a release from MVP, viewership peaked at 17 million
for the featherweight headliner between Ronda
Rousey and Gina Carano
while drawing an average of 12.4 million viewers globally. In the
United States, the fight card averaged 9.3 million viewers with a
peak of 11.6 million for the evening’s headliner, making it “the
most watched MMA event ever in the U.S,” per a release.
In addition to Rousey vs. Carano, MVP’s debut card featured a
marquee co-main event between Mike Perry
and Nate
Diaz as well as a heavyweight showdown between former UFC champ
Francis
Ngannou and Philipe
Lins. Both Rousey vs. Carano and Ngannou vs. Lins ended inside
of a round, while Perry forced a corner stoppage against Diaz after
two frames.
“The event also generated over 410 million impressions across MVP’s
owned social channels, a live gate exceeding $2.2 million, and saw
terrific commercial premises distribution across bars, restaurants,
casinos, and hospitality venues nationwide,” the MVP release
stated.
Hope for the Future
MVP, which is run by co-founders Jake Paul and
Nakisa Bidarian, seems optimistic about the viability for future
MMA events going forward.
“We’re incredibly proud of what was accomplished alongside our
partners at Netflix and grateful to the athletes who helped make
MVP MMA’s debut such a success,” the release stated. “We’ve
received an overwhelming amount of interest from investors,
strategic partners and fighters who want to be involved with MVP
and the future of MVP MMA.
“We are currently reviewing all strategic options to do something
very meaningful within MMA on a go-forward basis with distribution
partners like Netflix that share our vision to create lasting
impact.”
MVP MMA was the most viewed MMA event in US
history. Peak viewership of 17 million globally and 11.6 million in
the US. Congratulations to Ronda and Gina, and every single
fighter, person and partner involved. MVP + Netflix is
unstoppable.#mma
#netflix
#mvpmma
#rouseycarano… pic.twitter.com/JPjddqd54q— MVP – Most Valuable Promotions (@MostVpromotions)
May 19, 2026